County of Alameda

DISTINGUISHING FEATURES

This classification of Web Designer III is a multidisciplinary, senior-level/lead classification in the Web Designer series located in the Information Technology Department (ITD). Incumbents of this classification, under the general direction of the County Webmaster, function as the lead developer in a unit, or by assuming the responsibility of overseeing a Countywide web program and supervises lower-level staff or may lead peers or by prioritizing the-day-to day work and serving as a mentor toward their career advancement. 

Web Designer III is distinguished from Web Designer II in the requirement to demonstrate the highest degree of independent judgment and skill in the performance of assignments. The classification of Web Designer III is further distinguished from the next higher, single-incumbent classification of County Webmaster in that the former serves in a lead capacity for Web Designer Is and Web Designer IIs, while the County Webmaster has central responsibility for all County website development and for the web technology strategy for the County.

1. Under direction and supervision from the Webmaster, acts in a lead capacity within respective teams for a unit of professional and technical staff, which includes Web Designer Is and Web Designer IIs, assigning and reviewing work, monitoring day-to-day work, acting as a resource to staff, and providing training to those classifications listed above.
2.  Within the assigned team, will assist the Principal with assessing, monitoring, and coordinating the workflow of the team and assigning work to respective team members; through the direction of the Principal, will disseminate work accordingly and ensure that Web Designer I and Web Designer II workloads are evenly distributed.
3. With the assistance from the Webmaster, will be responsible for reviewing, monitoring, and coordinating the day-to-day functions of the support staff within the respective teams, assisting with problem-solving and troubleshooting issues that arise within their respective work, addressing issues that arise, and addressing the impact to their day-to-day work.
4. Determines business users’ web page/site requirements; translates and integrates approved marketing or informational/esthetic design content into a functional website within the County’s web content management tool and ensures compliance with County standards.
5. Creates and develops new web pages/sites utilizing available templates through the County’s web content management tool.
6. Administers, maintains, and updates web page/site content; troubleshoots, analyzes, and resolves web page/site content issues to improve the performance and accessibility of the information.
7. Creates textual and aesthetic design content for web pages/sites and/or utilizes approved content from business users; creates, composes, and edits graphic material, selects colors, text and background, position buttons, pictures, and links.
8. Evaluates and recommends enhancements that facilitate efficient and compelling content design of web pages/sites.
9.  Edits and maintains existing web pages, including testing content using web-specific tools; posts and publishes changes to Intranet/Internet on the County’s web content management tool.
10.  Maps or outlines a website’s structural content with standards.
11. Collaborates with County web developers to create templates and automated forms and designates their location to provide easy accessibility of their content.
12. Maintains knowledge of current website development practices, applications, and technology.
13. Assures web-based information is archived for future reference and access.
14. Trains business users on the appropriate procedures and County standards for adding, editing, posting, and deleting website content.
15. Participates in various committees to assist with the implementation of website application improvements.
16.  Advises supervisor of workload or personnel problems.
17. Learns and applies other technologies used by the team.
18. Assists with the creation of marketing materials for promoting County events.

Experience:

The equivalent of two (2) years of full-time experience in the classification of Web Designer II in the Alameda County classified service.

Knowledge of:

• Concepts and resources used in website design.
• File Transfer Protocol (FTP) and other similar programs.
• Browser/server compatibility.
• Automated forms and templates.
• Current web content management, web programming languages, and computer graphic applications. 
• Principles of problem solving and research. 
• Current trends and techniques in web design. 
• Video production and editing technologies.
• Principles of training, project management, and assigning work.

Ability to:

• Direct and lead the work of subordinate personnel.
• Identify business users’ web page/site requirements and translate informational and aesthetic content into a functional website in compliance with County standards. 
• Assign and coordinate work.  
• Manage projects and meet deadlines.
• Keep current and learn to utilize emerging web technology applications and tools related to web page/site design and maintenance. 
• Write code specific to developing web pages/sites.  
• Proficiently utilize a variety of current web applications and tools. 
• Work independently and cooperatively as part of a team. 
• Exercise judgment and initiative. 
• Work under pressure and deadlines, effectively prioritizing assignments. 
• Identify problems, research, and examine alternatives, make recommendations, and implement improvements and/or corrective changes to web pages/sites. 
• Create templates of approved website layout and automated forms. 
• Perform quality assurance testing on new web content design, updates, edits, and improvements.  
• Post completed sites on the Intranet/Internet server.
• Use a professional video camera and other related accessories. 
• Train department/agency users in the use of web applications and tools and appropriate operating procedures. 
• Communicate effectively, both orally and in writing. 
• Establish and maintain effective relationships with those contacted in the course of business.