State of Connecticut Executive Branch

Tourism Program Associate (7503AR)

$35.80-$46.33 Hourly / $2,863.99-$3,706.29 BiWeekly /
$74,750.00-$96,734.00 Yearly

PURPOSE OF JOB CLASS (NATURE OF WORK)

In the Department of Economic and Community Development this class is accountable for independently performing a full range of tasks in the promotion and marketing of Connecticut as a tourism destination.

GUIDELINES FOR JOB CLASS USE

This is a professional working level class and is distinguished from lower level classes by the assignment of an individual program, project and/or service area.

SUPERVISION RECEIVED

Works under the general supervision of an employee of higher grade.

SUPERVISION EXERCISED

May supervise paraprofessional or clerical staff and volunteers as assigned.

EXAMPLES OF DUTIES

  • Performs related duties within a program area or area(s);
  • Develops and promotes Connecticut as a destination for encouragement of artistic, cultural and tourism activities;
  • Develops, implements, coordinates and evaluates tourism programs, services, projects and/or publications;
  • Coordinates a marketing or promotion program;
  • Forms cooperative partnerships within tourism industry
  • Acts as liaison between customers, constituents, local organizations, contractors and government agencies;
  • Develops advertising and marketing tools for promoting tourism industry;
  • Obtains marketing measures and tracks performance;
  • Prepares, edits and proofs information related to program/project area and updates agency website;
  • Drafts various publications promoting tourism to and within Connecticut;
  • Participates in agency strategic planning;
  • Assesses, develops and/or promotes domestic and international markets for Connecticut products;
  • Provides special events assistance;
  • Performs research for specific program area;
  • Maintains data and tracks information relating to program area(s);
  • Prepares reports;
  • Performs related duties as required.

KNOWLEDGE, SKILL AND ABILITY

  • Knowledge of
    • methods used in development, implementation, promotion and evaluation of tourism or marketing programs and services; knowledge of tourism program resources;
    • industry practices, markets and location issues;
    • research methods and techniques;
    • planning principles and practices;
  • Considerable
    • oral and written communication skills;
    • interpersonal skills;
  • Ability to
    • coordinate programs;
    • evaluate and report on programs in progress;
    • utilize computer software.

MINIMUM QUALIFICATIONS - GENERAL EXPERIENCE

Six (6) years of experience in tourism, marketing, public relations, business management or a closely related field.

MINIMUM QUALIFICATIONS - SPECIAL EXPERIENCE

Two (2) years of the General Experience must have been in tourism or marketing.

MINIMUM QUALIFICATIONS - SUBSTITUTIONS ALLOWED

  • College training in business management, marketing, public relations, communications or a closely related field may be substituted for the General Experience on the basis of fifteen (15) semester hours equalling one-half (1/2) year of experience to a maximum of four (4) years for a Bachelor's degree. 
  • A Master's Degree in a closely related field may be substituted for one (1) additional year of the General Experience.
  • Two (2) years of experience as a Tourism Program Assistant may be substituted for the General Experience.
  • Successful completion of a Connecticut Careers Trainee program approved by the Department of Administrative Services may be substituted for the General Experience and Special Experience.

SPECIAL REQUIREMENTS

  • Incumbents in this class may be required to travel.
  • Incumbents in this class may be required to possess and retain a valid Motor Vehicle Operator’s license.

JOB CLASS DESIGNATION

Classified/Competitive

OCCUPATIONAL GROUP

(31)-Public Relations and Information

BARGAINING UNIT

(16)-ADMIN & RESID (P-5)

EEO

(2)-Professional

SALARY INFORMATION

AR 22

ACKNOWLEDGEMENT

As defined by Sec. 5-196 of the Connecticut General Statutes, a job class is a position or group of positions that share general characteristics and are categorized under a single title for administrative purposes.  As such, a job class is not meant to be all-inclusive of every task and/or responsibility.

CANCELLATION CLAUSE

This replaces the existing specification for the class of Tourism Program Associate in Salary Group AR 22 approved effective February 15, 2012. (Revised to modify the Minimum Qualifications - Substitutions Allowed section and modify content) Final 23-035

EFFECTIVE DATE

03/08/2023
CLASS: 7503AR; EST: 9/12/2008; REV: 3/15/2023;