Marketing Specialist I (#MECB01)
$40,446.00 Yearly Min / $50,558.00 Yearly Mid / $60,670.00 Yearly Max

Marketing Specialist II (#MECB02)
$45,798.00 Yearly Min / $57,248.00 Yearly Mid / $68,698.00 Yearly Max

Marketing Specialist III (#MECB03)
$51,858.00 Yearly Min / $64,822.00 Yearly Mid / $77,786.00 Yearly Max

This class series uses three levels of work in the Cultural and Information Resources Services occupational group, Marketing and Public Information occupational series and describes marketing and promoting products or services. Marketing work includes determining the demand for products and services, identifying potential markets, monitoring or studying social, economic, or political trends and making recommendations to maximize the sale or use of products and services.

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here. 

• Identifies channels of promotion, distribution, or advertising of products or services.
   
• Conducts market research through studies or surveys to target specific groups, determines the effectiveness of marketing activities, recommends enhancements or refines marketing strategies. 
   
• Analyzes data to identify customer needs and buying habits, potential customers, future marketing trends, or market expansion.
   
• Studies and collects data on economic, social, and political factors affecting markets.
   
• Maintains awareness of competitors and positioning of new products or services to be competitive.
     
• Writes, edits, and distributes marketing or advertising materials including publications, newsletters, pamphlets, brochures, and other promotional activities.
    
• Represents the agency in marketing or advertising activities such as meetings, press conferences, or other promotional events.
    
• Prepares a variety of reports.
   
• May manage contracts with service providers or vendors.
   
• May conduct training sessions related to marketing functions.

Marketing Specialist I

This is the first level in the series.

• Reports to an administrative or technical supervisor.
• Performs the full range of Essential Functions.
• Contacts are typically with others in technical fields to gather and translate technical information and issues into forms more easily understood.  Uses knowledge of resources to provide assistance.

Marketing Specialist II

This is the second level in the series.

• Develops and implements marketing strategies to promote an agency’s mission, goals and objectives. 
• Markets products or services regionally, nationally or internationally.
• Establishes channels of promotion, distribution, or advertising of products or services.
• Uses marketing research to evaluate, develop and implement strategies to resolve marketing problems or recommend new or revised criteria, methods or techniques.
• Plans, oversees, or approves marketing or advertising materials.
• May supervise staff.
• Contacts are typically with all levels of management and staff within the agency to provide advice, marketing information and techniques to outside contractors, government officials, industry liaisons or representatives to market products or services.

Marketing Specialist III

This is the third level in the series.

• Serves as primary contact for the department; coordinates all marketing activities.
• Designs and oversees the implementation of marketing programs to increase use of products or services.
• Directs, develops and implements short and long range marketing plans.
• Designs and develops market research methods; determines situations requiring research.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities.
• Assists in the development of marketing policies and procedures.
• Contacts are typically for advising agency department heads, government officials, and private sector persons regarding marketing plans or programs, and responding to inquiries.
• Establishes contacts with the public and outside contractors to enhance the perception of products or services.

The intent of the listed knowledge, skills and abilities is to give a general indication of the core requirements for all positions in the class series; therefore, the KSA’s listed are not exhaustive or necessarily inclusive of the requirements of every position in the class.

• Knowledge of marketing principles and practices.
• Knowledge of department and division policies, procedures, rules and regulations.
• Knowledge of the methods and techniques of conducting market research.
• Knowledge of market conditions, situations, trends, economic, social and political climates.
• Knowledge of applicable state and federal laws, rules and regulations governing assigned activities.
• Knowledge of evaluating, developing and implementing marketing strategies.
• Skill in identifying channels of promotion, distribution, or advertising of products or services.
• Skill in collecting and analyzing data.
• Skill in coordinating and implementing marketing programs.
• Skill in preparing reports, surveys and documentation.
• Ability to establish and maintain effective working relationships.
• Ability to apply survey results to marketing and promotional projects.

In addition to the above knowledge, skills and abilities, the Marketing Specialist II requires:

• Knowledge of establishing channels of promotion, distribution, and advertising of products or services.
• Skill in the methods and techniques of conducting market research.
• Skill in marketing principles and practices.
• Skill in evaluating, developing and implementing marketing strategies.
• Skill in preparing a variety of marketing and informational materials for a department.
• Skill in recommending new or revised criteria, methods or techniques.
• Skill in gathering, organizing and analyzing information and drawing sound conclusions.

In addition to the above knowledge, skills and abilities, the Marketing Specialist III requires:

• Knowledge of developing short and long range marketing plans.
• Knowledge of developing marketing policies and procedures.
• Knowledge of the methods and techniques of research design and development, data collection, and data analysis for making marketing decisions.
• Knowledge of developing and implementing short and long range marketing plans. 
• Skill in establishing channels of promotion, distribution, or advertising of products or services.
• Skill in analyzing environmental, political, social, and economic effects on markets.

JOB REQUIREMENTS for Marketing Specialist II
Applicants must have education, training and/or experience demonstrating competence in each of the following areas:

1. Three years experience in creating and editing marketing or advertising materials such as publications, newsletters, pamphlets or brochures. 
2. Six months experience in marketing products or services by identifying channels of promotion, distribution, and advertising.
3. Six months experience in interpreting laws, rules, regulations, standards, policies, and procedures.
4. Six months experience in narrative report writing.
5. Knowledge of conducting market research through studies and surveys to make recommendations.
6. Knowledge of developing and implementing marketing strategies.