Los Angeles Community College District

Implements and organizes college recruitment campaigns and activities to attract students to a variety of college programs.

Implements comprehensive recruitment campaigns to attract students into general and specially funded programs offered by the college.

Schedules and organizes the activities of staff assigned to participate in student recruitment events and activities.

Solicits the involvement of staff and students in recruitment activities of the college.

Maintains liaison with counselors, faculty, and staff from feeder schools and four-year colleges and universities to establish and maintain communication and to facilitate the enrollment and transfer of students.

Prepares and conducts oral presentations for high school groups, college fairs, and other events to encourage school enrollment.

Represents the college at various events and meetings to provide information to prospective students regarding curricula, student assistance programs and student services.

Creates, conducts, and staffs special exhibits at community events, high schools, adult schools, shopping malls, and civic events.

Designs and writes effective recruitment bulletins, brochures, literature, and Web page and social media content to publicize college programs and services.

Gathers and analyzes data and prepares descriptive, statistical, and evaluative reports related to student recruitment.

Provides guidance and advice on matters related to recruitment.

Effectively utilizes standard office software applications to prepare correspondence, presentations, and reports related to recruitment.

Attends and participates in professional conferences and meetings concerned with recruitment.

May provide training and work direction to lower-level support staff.

Performs related duties as assigned.

A Student Recruiter locates qualified individuals through community, college, high school and personal contacts and encourages their enrollment in general and/or specially funded programs of a college.

A Student Recruitment Coordinator develops, coordinates, implements, and evaluates a comprehensive and innovative student recruitment program at a college.

A Student Services Assistant participates in the development, promotion, coordination, and evaluation of student services programs. A thorough knowledge of program requirements, goals, and procedures is continuously applied in performing the duties of the class.

A Community Services Assistant performs duties related to the development, promotion, coordination, and evaluation of a community program or service. A thorough knowledge of program policies, goals, and procedures is continuously applied in performing the duties of the class.

Immediate supervision is received from a Student Recruitment Coordinator or an administrator. May assign and review the work of staff assigned to recruitment activities.

Knowledge of:

Recruitment techniques

Basic principles of public relations, publicity and marketing

Proper business English, punctuation, spelling, and grammatical usage

Basic research methods and principles

Admissions requirements and enrollment procedures of the college

Eligibility requirements and applications procedures related to Financial Aids, EOPS, and other special services and programs

Student activities and services on campus

Feeder schools and transfer college and universities

Community organizations and resources

Social, ethnic, and cultural characteristics of the college's service area

Social media networks, web and other media resources

Record keeping procedures

Capabilities of computer applications, systems, and hardware common to a student recruitment office

Ability to:

Schedule and conduct continuous and re-occurring recruitment activities and events

Develop creative and effective recruitment and marketing materials and programs

Motivate prospective students

Interface with individuals from various ethnic and socio-economic backgrounds and different levels of academic achievements

Establish and maintain effective relationships with administrators, staff, representatives from other institutions, and the public

Prepare clear, comprehensive, effective, and persuasive written and oral presentations

Keep detailed and precise records

Travel to local high schools, community organizations, public agencies, and other off campus locations to recruit prospective students

Learn general and specialized computer applications

Education and Experience:

A. An associate degree or its equivalent from a recognized community college or university AND one year of full-time, paid experience participating in the implementation of a student recruitment program, promotion of a student services program or community services program, or a related field.

OR

B. Graduation from high school or its equivalent AND two years of full-time, paid experience participating in the implementation of a student recruitment program, promotion of a student services program or community services program, or a related field.

Special:

A valid Class “C” California driver's license is required.

Travel to locations throughout the District is required

Our class specification generally describes the duties, responsibilities, and requirements characteristic of the position(s) within this job class. The duties, responsibilities, and requirements of a particular position within this class may vary from the duties of other positions within the class.

In accordance with the Americans with Disabilities Act (ADA), the Los Angeles Community College District provides reasonable accommodation to qualified individuals with covered disabilities on a case-by-case basis throughout the application, examination, and hiring processes and throughout employment. If an individual is in doubt about his or her ability to perform the duties and responsibilities of a position or possession of any other requirement noted in a class specification or job announcement, he or she should always apply for a position and request reasonable accommodation at the appropriate time.