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SOCIAL MEDIA CONTENT MANAGER

Recruitment #22-002586-0191

GRADE

16

LOCATION OF POSITION

MDH Office of Communications, Baltimore, MD

POSITION DUTIES

The main purpose of this full-time position will be to develop and disseminate quality social media content (including original graphics, photos and video), to promote high-quality programs, initiatives, events, and information within the Maryland Department of Health. This position will lead broader Departmental social media strategy for MDH main accounts and will coordinate daily operations for the Department’s multiple sub-accounts across various social media platforms. This position will also develop technical and policy content to ensure generation of relevant and comprehensive social media content across the Department in a timely manner; develop and recommend evidence-based strategies to promote Departmental programs and increase engagement; maintain messaging standards, as determined by the Office of Communications, throughout all Departmental social media accounts and platforms; coordinate with Department program staff, local health departments, and other state agencies to ensure streamlined messaging and appropriate cross-promotional opportunities; and ensure Departmental customer service standards are carried out across all social media platforms in a timely and professional manner. As needed, this position will work particularly closely with areas of the Department that already have a social media presence. Posting of social media content may include activity during evenings and on weekends. In addition, this position is telework eligible and will operate on a hybrid schedule.

NOTICE: This position will operate on a hybrid schedule.

MINIMUM QUALIFICATIONS

Education:   Graduation from an accredited high school or possession of a high school equivalency certificate.

Experience: Five years of administrative staff or professional work.  

Notes:

1. Candidates may substitute 30 college credit hours from an accredited college or university for each year up to four years of the required experience. 

2. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and one year of experience in administrative staff or professional work for the required experience.

3. Candidates may substitute the possession of a Master's degree from an accredited college or university for the required experience.

4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.

DESIRED OR PREFERRED QUALIFICATIONS

The desired candidate should possess:
  • A college degree in communications, marketing or related field;
  • Experience utilizing data from social media analytics to maximize the reach of MDH's brand and messaging;
  • Experience capitalizing on current trends to broaden MDH's social media presence;
  • Experience with social media management across a variety of platforms;
  • Experience creating social media content.

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

SELECTION PROCESS

Applicants who meet the minimum (and selective) qualifications will be included in further evaluation. The evaluation may be a rating of your application based on your education, training and experience as they relate to the requirements of the position. Therefore, it is essential that you provide complete and accurate information on your application. Please report all related education, experience, dates and hours of work. Clearly indicate your college degree and major on your application, if applicable. For education obtained outside the U.S., any job offer will be contingent on the candidate providing an evaluation for equivalency by a foreign credential evaluation service prior to starting employment (and may be requested prior to interview). 

Complete applications must be submitted by the closing date. Information submitted after this date will not be added. 

Incorrect application forms will not be accepted. Resumes will not be accepted in lieu of a completed application.

Candidates may remain on the certified eligible list for a period of at least one year. The resulting certified eligible list for this recruitment may be used for similar positions in this or other State agencies.

BENEFITS

FURTHER INSTRUCTIONS

Online applications are highly recommended. However, if you are unable to apply online, the paper application (and supplemental questionnaire) may be submitted to MDH, Recruitment and Selection Division, 201 W. Preston St., Room 114-B, Baltimore, MD 21201. Paper application materials must be received by 5 pm, close of business, on the closing date for the recruitment, no postmarks will be accepted.

If additional information is required, the preferred method is to upload.  If you are unable to upload, please fax the requested information to 410-333-5689. Only additional materials that are required will be accepted for this recruitment. All additional information must be received by the closing date and time.

For questions regarding this recruitment, please contact the MDH Recruitment and Selection Division at 410-767-1251.

If you are having difficulty with your user account or have general questions about the online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850 or Application.Help@maryland.gov

Appropriate accommodations for individuals with disabilities are available upon request by calling: 410-767-1251 or MD TTY Relay Service 1-800-735-2258.

We thank our Veterans for their service to our country.

People with disabilities and bilingual candidates are encouraged to apply.

As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State's diversity.




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