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Director of Marketing

Recruitment #18-006096-0008


This is a Special Appointment position with the Department of Public Safety and Correctional Services.  The incumbent serves at the pleasure of the appointing authority.




Maryland Correctional Enterprises

7275 Waterloo Road

Jessup, Maryland 20794

Main Purpose of Job

This position provides direction to the Maryland Correctional Enterprises' Marketing department to optimize customer awareness and inmate employment levels utilizing effective marketing based strategies to ensure consistent sales growth, profitable revenue contributions and reduced recidivism rates. The Director of Marketing is responsible for planning, developing and executing the most practical and efficient manner to market MCE's products and services throughout the State of Maryland, using a diversity of mediums including print, digital and video communication tools. Responsible for the oversight and direction of marketing procedures, convention expenditures and departmental staffing.


Some of the duties for this position include:

Develops and manages an e-commerce website with user friendly online ordering capabilities using ASP.NET based software supported by SQL 2005 database.

Serves as an on-going Project Manager to ensure website has up-to-date information and determines any new content.

Manages branding based literature including the annual Maryland Correctional Enterprise (MCE) Products & Services catalog consisting of over 220 pages of our standard products and services, as well as new literature creation for specific business needs to highlight products, services and specific customer requirement.

Responsible to ensure accurate pricing utilizing market studies which are in compliance with (COMAR 21.11.05) procurement law for establishing fair market sell prices.

Coordinates approval of selling prices with the Department of General Services, Procurement Division exceeding 300 product lines and services.

Plans and implements effective community outreach events to educate and raise awareness of agency’s mission.

Accountable to feature effective products and services to specific target groups to optimize brand awareness and increase sales with the attendance of 15 statewide trade shows and conventions annually.

Responsible for enhancing company communications with quarterly Newsletter and Maryland Correctional Enterprises ( MCE) Minder using both print and digital media.

Plans and implements effective show rooms, both in-house and at multiple off-site locations to feature and promote company mission, products and services.


Education: A bachelor's degree in Marketing, Communications, Business Administration or other related major from an accredited college or university.


In order to meet this educational requirement an unofficial copy of your transcript must accompany your application. For education obtained outside the United States, you will be required to provide proof of the equivalent American education as determined by a foreign credential evaluation service. This evaluation must be submitted with your application.

Experience: Five years of experience developing and implementing successful branding and marketing strategies, developing creative integrated marketing campaigns, including advertising, new multimedia and online marketing campaigns, in addition to traditional media.

Note:  Candidates may substitute additional experience in administrative staff or professional work on a year-for-year basis for the required education.


Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. We will not consider information submitted after the above closing date.

All persons who meet the minimum qualifications will be approved on the certification list and will be placed on the employment (eligible) list for at least one year.



To submit qualifying documents; the preferred method is to upload them using the "other" tab on the online application. However, if you’re unable to upload your documents, please fax requested information only to 410-585-0570 (providing a cover sheet with your contact information, recruitment name, recruitment number and the number of pages faxed). We will not consider information submitted after the closing date of this announcement.

Resumes will NOT be accepted in lieu of completing the online or paper application.

Online applications are STRONGLY recommended; if you do not have internet access, please mail the Maryland State Application (paper) by the closing date to:

Department of Public Safety & Correctional Services

HRSD-Recruitment & Examination

Recruitment Number 18-006096-0008

300 E. Joppa Road, Suite 1000

Towson, MD 21286

For more information, please call 410-339-4210.

As an equal opportunity employer Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity.

TTY Users: call via Maryland Relay

We thank our Veterans for their service to our country, and encourage them to apply.