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Administrator I

Recruitment #21-002586-0054






MDH Office of Communications
201 W. Preston Street
Baltimore MD 21201

Main Purpose of Job

The purpose of this position is to develop and disseminate quality social media content — including original graphics, photos and video — to promote high-quality programs, initiatives, events, and information within the Maryland Department of Health, as determined by Administration goals. The individual in this role will both lead broader Departmental social media strategy for MDH main accounts and will coordinate daily operations for the Department’s multiple sub-accounts across various social media platforms.

The Social Media Content Manager will: develop technical and policy content to ensure generation of relevant and comprehensive social media content across the Department in a timely manner; develop and recommend evidence-based strategies to promote Departmental programs and increase engagement; maintain messaging standards, as determined by the Office of Communications, throughout all Departmental social media accounts and platforms; coordinate with Department program staff, local health departments, and other state agencies to ensure streamlined messaging and appropriate cross-promotional opportunities; and to ensure Departmental customer service standards are carried out across all social media platforms in a timely and professional manner.

As needed, this position will work particularly closely with areas of the Department that already have a social media presence, including the Office of Preparedness and Response, Maryland Board of Pharmacy, Maryland Breast and Cervical Cancer Program, etc.


Education:  A Bachelor's degree from an accredited college or university.

Experience: Four years of experience in administrative staff or professional work.


1. Additional experience in administrative staff or professional work may be substituted on a year-for-year basis for the required education.

2. Additional graduate level education at an accredited college or university may be substituted at the rate of 30 semester credit hours on a year-for-year basis for the required experience.

3. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for-year basis for the required education and experience.


The desired candidate should have:

The ability to develop and disseminate quality, strategy-driven and brand-appropriate social media content to promote high priority projects, as determined by MDH leadership and the Director of the Office of Communications. This includes: creating original visual content (e.g., graphics, video photo), leading the process from ideation through to final product; developing approachable technical and policy-driven content; and, coordinating and monitoring daily operations for the Department's multiple sub-accounts across various social media platforms. 

The ability to lead production and enforcement of an evidence-based and relevant strategic plan, including a Department-wide social media policy, and timely review of analytics to inform constituent engagement and to enhance promotion of Administration-defined priorities. 

The ability to coordinate social media strategy and crossover content with other State and local agencies and organizations. 

The desired candidate should also have expert knowledge of content conventions, analysis and content strategy specifically for social media platforms (e.g. Facebook Twitter, Instagram, YouTube, etc).  The desired candidate should also have visual communications/design skills/background (photo/video/graphic design), including Adobe Creative Cloud Suite proficiency.


Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.


Applicants who meet the minimum (and selective) qualifications will be included in further evaluation. The evaluation may be a rating of your application based on your education, training and experience as they relate to the requirements of the position. Therefore, it is essential that you provide complete and accurate information on your application. Please report all related education, experience, dates and hours of work. Clearly indicate your college degree and major on your application, if applicable. For education obtained outside the U.S., any job offer will be contingent on the candidate providing an evaluation for equivalency by a foreign credential evaluation service prior to starting employment (and may be requested prior to interview). 

Complete applications must be submitted by the closing date. Information submitted after this date will not be added. 

Incorrect application forms will not be accepted. Resumes will not be accepted in lieu of a completed application.

Candidates may remain on the certified eligible list for a period of at least one year. The resulting certified eligible list for this recruitment may be used for similar positions in this or other State agencies.



Online applications are highly recommended. However, if you are unable to apply online, the paper application (and supplemental questionnaire) may be submitted to MDH, Recruitment and Selection Division, 201 W. Preston St., Room 114-B, Baltimore, MD 21201. Paper application materials must be received by 5 pm, close of business, on the closing date for the recruitment.  No postmarks will be accepted.

If additional information is required, the preferred method is to upload.  If you are unable to upload, please fax the requested information to 410-333-5689. Only additional materials that are required will be accepted for this recruitment. All additional information must be received by the closing date and time.

For questions regarding this recruitment, please contact the MDH Recruitment and Selection Division at 410-767-1251.

If you are having difficulty with your user account or have general questions about the online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850 or

Appropriate accommodations for individuals with disabilities are available upon request by calling: 410-767-1251 or MD TTY Relay Service 1-800-735-2258.

We thank our Veterans for their service to our country.

People with disabilities and bilingual candidates are encouraged to apply.

As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State's diversity.

Click on a link below to apply for this position:

Fill out the Supplemental Questionnaire and Application NOW using the Internet. Apply Online
View and print the Supplemental Questionnaire. This recruitment requires completion of a supplemental questionnaire. You may view and print the supplemental questionnaire here.
Apply via Paper Application. You may also download and complete the Paper Application here.