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ADMINISTRATOR II

Marketing Manager

Recruitment #21-002587-0088

Introduction

The Maryland Lottery and Gaming Control Agency (MLGCA) serves as one of the largest revenue sources for the State of Maryland, supporting important state programs and services including education, public health and safety, human resources and the environmentIn addition to generating revenue from the sale of lottery products and promotions, the MLGCA is also responsible for the oversight of the state’s casino gaming program, providing direction and guidance to its casino partners on financial, security, regulatory and licensing procedures for the facilities

GRADE

17

LOCATION OF POSITION

Montgomery Park Business Center
1800 Washington Boulevard, Ste. 330 
Baltimore, Maryland 21230

Main Purpose of Job

Marketing administrator of the Lottery’s player loyalty club, My Lottery Rewards. Responsible for developing strategies and implementing tactics to expand membership and increase participation in the program, while staying within funding parameters. This program is a key part of the Lottery’s marketing strategy by providing added value to participants

POSITION DUTIES

Manager of Lottery’s player loyalty club program (My Lottery Rewards), responsible for developing strategies and making recommendations to Director of Creative Services about tactics to increase membership and encourage player engagement while staying within funding parameters. Club currently has about 240,000 verified members and an annual promotion budget of approximately $4 million. Specific duties include promotion/achievement development, scheduling and implementation; developing recommendations for second chance drawing promotions and coordinating implementation with vendor; and developing policies, procedures and customer service recommendations to ensure a secure and efficient operation. Individual acts as key point of contact for Scientific Games (SG), the Lottery’s vendor for this loyalty club program and is an active participant in weekly status and quarterly update meetings.

Develops recommendations for improvements/upgrades to overall program, as well as the My Lottery Rewards website and mobile application that facilitate the online club Works with key managers to develop, write and seek approval for rules/procedures for second chance contests, Rewards Club drawings (PFD’s) and other game promotions. Develops and distributes promotional overview forms for various MLR efforts and coordinates comments/approvals. Also coordinates changes for Terms of Use and My Lottery Rewards Official Rules, which are displayed on various Lottery websites.

Works with SG to develop an editorial calendar for various outbound emails and mobile push notifications with the goal of communicating important information to members and increasing their engagement with the My Lottery Rewards program. Advises on strategy, writes copy, coordinates creation and implementation of graphics and reports results of efforts to key managers. 

Works with SG to develop and implement recommendations for free play and discount coupon deployment to club members and prospects while staying within funding parameters.

MINIMUM QUALIFICATIONS

Education: A Bachelor's degree from an accredited college or university.

Experience: Four years of experience in administrative staff or professional work.

Notes:

1. Additional experience in administrative staff or professional work may be substituted on a year-for-year basis for the required education.

2. Additional graduate level education at an accredited college or university may be substituted at the rate of 30 semester credit hours on a year-for-year basis for the required general experience.

3. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for-year basis for the required education and experience.

DESIRED OR PREFERRED QUALIFICATIONS

  • Marketing project management experience working on a loyalty club program for a brand or retailer.
  • Experience working on an outbound communication program (i.e., emails, push notifications, etc.) designed to increase engagement.
  • Experience developing recommendations for promotions and monitoring activity to stay within defined budget parameters.
  • Experience providing direction and approval of graphics and/or promotional materials.

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

SELECTION PROCESS

Applicants who meet the minimum qualifications will be included in further evaluation. The evaluation may be a rating of your application based on your education, training and experience as they relate to the requirements of the position. Therefore, it is essential that you provide complete and accurate information on your application. Please report all related education, experience, dates and hours of work. Clearly indicate your college degree and major on your application, if applicable. For education obtained outside the U.S., any job offer will be contingent on the candidate providing an evaluation for equivalency by a foreign credential evaluation service prior to starting employment (and may be requested prior to interview). 

Complete applications must be submitted by the closing date. Information submitted after this date will not be added. 

Incorrect application forms will not be accepted. Resumes will not be accepted in lieu of a completed application.

Candidates may remain on the certified eligible list for a period of at least one year. The resulting certified eligible list for this recruitment may be used for similar positions in this or other State agencies.

Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the employment (eligible) list for at least one year.

EXAMINATION PROCESS

The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.

BENEFITS

FURTHER INSTRUCTIONS

Resumes will NOT be accepted in lieu of completing the online or paper application.  Online application process is STRONGLY preferred.  If online access is not available, applicants may submit a paper application and direct any inquiries to:

Maryland Lottery and Gaming Agency

Attn: Tyrice Gorham

1800 Washington Boulevard, Suite 330 

Baltimore, MD 21230

Office: 410-230-8840 or email: tyrice.gorham@maryalnd.gov

 

TTY Users: Call via Maryland Relay

As an equal opportunity employer, Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity. People with disabilities and bilingual candidates are encouraged to apply. We thank our Veterans for their service to our country.