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ADMINISTRATIVE PROGRAM MANAGER IV

Deputy Director of Media Relations

Recruitment #21-005475-0004

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Introduction

This is a Management Service position and serves at the pleasure of the Appointing Authority.


The Maryland State Department of Education is dedicated to supporting a world-class educational system that prepares all students for college and career success in the 21st century. With excellent stewardship from our divisions, we oversee State and federal programs that support the needs of a diverse population – students, teachers, principals, and other educators throughout Maryland.

GRADE

22

LOCATION OF POSITION

200 W. Baltimore Street
Baltimore, MD 21201

Main Purpose of Job

The main purpose of this position is to manage the Maryland State Department of Education’s media relations and strategies to promote MSDE’s multi-year strategic plan and Blueprint for Maryland’s Future initiatives, mission, values, schools, work force and communities. The incumbent will develop and execute MSDE’s external communications strategy, including activities related to media relations, editorial/thought leadership, spokesperson development and reputation management through traditional and emerging media formats. The position requires closely working with agency department heads to identify programs, innovation, success stories and great customer service to tell MSDE’s story. He/she will report directly to the Senior Executive Director of Communications on strategic initiatives, identify press opportunities through evolving issues, project management, crisis communications and rapid response opportunities.   

The position also helps develop strategic plans for consistent dissemination of    accurate, timely information, develops partnerships with other business units and   other agencies to collectively communicate MSDE, as well as Maryland State  Board of Education, priorities, and proactively and positively position messages to  enhance customer and constituent knowledge and opinion.

POSITION DUTIES

  • Advise and coordinate the Department’s proactive media relations strategy
  • Respond to the Department’s media inquiries and coordinate interviews for the Superintendent, Administration leadership, program directors, and others authorized to speak on behalf of the department, research responses to media inquiries; draft and edit press releases, talking points, letters to the editor, and other written materials as needed
  • Coordinate and pitch press conferences
  • Act as agency spokesperson, responding directly to interview requests and providing statements on behalf of the Department
  • Develop and maintain relationships with media partners and influencers
  • Conduct media training and prepare interview participants; draft and review departmental press releases, reports, letters, talking points, scripts for video, podcasts, etc., as needed
  • Supervise public relations specialist and public information act coordinator, oversee social media platforms, ensuring quality work and timely deliverables, in addition to addressing human resource/personnel matters.

MINIMUM QUALIFICATIONS

Education = Bachelor's degree in communications, journalism, marketing, or a related field

Experience = Six years of progressively responsible experience in communications and media relations, Two years of this experience must be in managing and supervising staff

SELECTION PROCESS

Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible (employment) list for at least one year. For education obtained outside of the U.S., a copy of the equivalent American education as determined by a foreign credential evaluation will be required prior to hire. The resulting certified eligible list for this recruitment may be used for similar positions in this or other State agencies. The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position. The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.

BENEFITS

FURTHER INSTRUCTIONS

Online applications are highly recommended. However, if you are unable to apply online, the paper application and supplemental questionnaire may be submitted to: Department of Budget and Management, Recruitment and Examination Division, 301 W. Preston St., Baltimore, MD 21201. Paper application materials must be received in our office by the closing date for the recruitment. No postmarks will be accepted.

For questions regarding this recruitment, please contact the DBM Recruitment and Examination Division at Application.Help@maryland.gov or 410-767-4850, MD TTY Relay Service 1-800-735-2258.

We thank our Veterans for their service to our country.

People with disabilities and bilingual candidates are encouraged to apply.

As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State's diversity.



Click on a link below to apply for this position:

Fill out the Supplemental Questionnaire and Application NOW using the Internet. Apply Online
View and print the Supplemental Questionnaire. This recruitment requires completion of a supplemental questionnaire. You may view and print the supplemental questionnaire here.
Apply via Paper Application. You may also download and complete the Paper Application here.