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Deputy Director of Media Relations

Administrative Program Manager IV

Recruitment #21-005475-0004

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Introduction

The Maryland State Department of Education is dedicated to supporting a world-class educational system that prepares all students for college and career success in the 21st century. With excellent stewardship from our divisions, we oversee State and federal programs that support the needs of a diverse population – students, teachers, principals, and other educators throughout Maryland.

GRADE

State Salary Grade 22
Salary Range: $103,421 to $127,637

LOCATION OF POSITION

Nancy S. Grasmick Education Building
200 West Baltimore Street
Baltimore, MD 21201

Main Purpose of Job

Under the direction of the Senior Executive Director of Communications and Community Engagement this position is responsible for managing the Maryland State Department of Education’s media relations and strategies to promote MSDE’s multi-year strategic plan and Blueprint for Maryland’s Future initiatives, mission, values, schools, work force and communities. The incumbent will develop and execute MSDE’s external communications strategy, including activities related to media relations, editorial/thought leadership, spokesperson development and reputation management through traditional and emerging media formats. The position closely works with the agency Executive Team and Division Heads to identify programs, innovation, success stories and great customer service to tell MSDE’s story. The selected candidate will work with the Senior Executive Director regarding the strategic initiatives, identify media relations opportunities through evolving issues, project management, crisis communications and rapid response situations.  Additionally, this position also helps develop strategic plans for consistent dissemination of accurate, timely information, develops partnerships with other business units and other agencies to collectively communicate MSDE, as well as Maryland State Board of Education, priorities, and proactively and positively position messages to enhance customer and constituent knowledge and opinion.

POSITION DUTIES

  • Advises and coordinates the Department’s proactive media relations strategy to promote MSDE's strategic plan and Blueprint for Maryland's future initiatives, mission, values, schools, workforce and communities. 
  • Responds to the Department’s media inquiries and coordinate interviews for the Superintendent, Executive leadership, program directors, and others authorized to speak on behalf of the department, research responses to media inquiries; draft and edit press releases, talking points, letters to the editor, and other written materials as needed
  •  Coordinates and conducts press conferences
  • Serves as agency spokesperson, responding directly to interview requests and providing statements on behalf of the Department 
  • Develops and maintains relationships with media partners and influencers
  • Conducts media training and prepares interview participants 
  • Drafts and reviews departmental press releases, reports, letters, talking points, scripts for video, podcasts, etc., as needed
  • Supervises Public Relations Specialist and Public Information Act Coordinator
  • Oversees social media platforms, ensuring quality work and timely deliverables

MINIMUM QUALIFICATIONS

EDUCATION: Bachelor's degree in communications, journalism, marketing, or a related field.

EXPERIENCE: Six years of progressively responsible experience in communications and media relations, Two years of this experience must be in managing and supervising staff.

DESIRED OR PREFERRED QUALIFICATIONS

Preference will be given to applicants who possess the following preferred qualification(s). Include clear and specific information on your application regarding your qualifications.
  • Knowledge of public information, media relations concepts, communication, and marketing principles;         
  • Knowledge of education and school reform initiatives; 
  • Skill in developing written, oral and public communications using a variety of computer software;
  • Skill in researching information and constructing presentations of information in a clear and concise format; 
  • Ability to write quickly effectively, and accurately in a variety of writing styles;
  • Ability to establish harmonious and productive relationships with the media and publishers; 

SPECIAL REQUIREMENTS

Applicants must consent to State and FBI (CJIS) background check as a routine procedure for all employees. Proof of eligibility to work in compliance with the Immigration Reform and Control Act and possible travel throughout the State are required.  Any misrepresentation of academic or experience requirements for this position may result in non-selection or termination of employment.

SELECTION PROCESS

Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified. The resulting list of qualified candidates will be in effect for at least one year.

BENEFITS

FURTHER INSTRUCTIONS

Applicants must complete the MD State Government online application for employment -AND- submit their professional resume. The application and resume must clearly demonstrate that the applicant satisfies the minimum qualifications for the position. Applications must be complete to be considered including all related job duties, even if those are also listed on an attached resume. Additional required materials may be uploaded with the online application, submitted to the fax number, or mailed to the address listed.

If you are unable to apply online, paper applications can be obtained from the link below and be faxed to 410-333-8950 or mailed to MSDE Office of Human Resources, 200 W. Baltimore Street, Baltimore, MD 21201. If there is a supplemental questionnaire, this must be completed and sent in with your paper application. Postmarks will not be accepted.

Inquiries can be made to 410-767-0019, TDD 410-333-3045. Appropriate accommodations can be made for individuals with disabilities. If you have difficulty with your user account or have general questions about this online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850. TTY Users: Call via Maryland Relay.

Proof of eligibility to work is required in compliance with the Immigration Reform and Control Act. Any misrepresentation of academic or experience requirements for this position may result in non-selection or termination of employment.

As an equal opportunity employer, Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State’s diversity. Individuals with disabilities and bilingual candidates are encouraged to apply. We thank our Veterans for their service to our country.

All application materials must be received in our office by the Closing Date.



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