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Deputy Director of Marketing and Strategy

Recruitment #21-005475-0006


This is a Management Service position and serves at the pleasure of the Appointing Authority.

The Maryland State Department of Education is dedicated to supporting a world-class educational system that prepares all students for college and career success in the 21st century. With excellent stewardship from our divisions, we oversee State and federal programs that support the needs of a diverse population – students, teachers, principals, and other educators throughout Maryland.




200 W. Baltimore Street
Baltimore, MD 21201

Main Purpose of Job

Together with the Senior Executive Director of Communications, this position provides high-level tactical and creative support in the development and implementation of the Maryland State Department of Education’s strategic communications plan, advancing the goals and objectives that support the agency’s overall mission as it carries out the MSDE multi-year strategic plan and implements Blueprint for Maryland’s Future initiatives. The incumbent will be responsible for the overall branding, marketing, public relations, publications, and internal communications products serving agency constituents, employees and stakeholders. The incumbent assists the Senior Executive Director of Communications in the day-to-day activities of the department and helps establish agency-level compliance for communications procedures and policies in order to ensure consistency in messaging across a variety of platforms, including, but not limited to overall graphic design, web site, publications, e-newsletters, displays, presentations, talking points and speeches, marketing campaigns and efforts, video products, social media, special projects and other initiatives.

 This position serves as a direct support to the Senior Executive Director of Communications and will be responsible for supporting the office’s the areas of marketing, branding and graphic design, message development, web site content management, internal communications, as well as oversight of drafting/editing speeches, presentations, social media, press conferences, conferences, special events, publications and video production, and other duties as assigned.


The position will oversee the functions of marketing, public relations, and internal communications as it relates to the implementation of the overall strategic plan and day to day activities. Duties include but not limited to:
  • Determine appropriate tactics for segmented target audiences;
  • Managing, scheduling, implementing and evaluating tactics outlined in the strategic communications plan related to internal customer marketing needs and output of external marketing work; 
  • Ensure outputs are in compliance with MSDE’s overall style guide and branding policies; 
  • Support internal and external agency communication plans for special projects including to marketing, public relations and event management.
  • Oversee the timely completion of graphics, logos, event fliers, brochures, programs, posters for internal customers.
  • Overseeing written content development for web, speeches, blogs, social media and other public relations written/ text pieces.
  • Leveraging appropriate graphic art to correspond to relevant text pieces.
  • Development, completion and distribution of external newsletter(s) outlining major initiatives.
  • Development, completion and distribution of internal newsletter(s);
  • Development of templates for agency-wide presentations, newsletters, etc. to ensure consistency in branding and messaging.
  • Assure design and tactics are compliant with ADA law requirements.
  • Work with the Web Administrator and Web master to ensure the MSDE web site is modernized with a new look and feel, web content is attractive, accessibility and easy to find, and help facilitate agency web updates.
  • Other duties as assigned.


Education = Bachelor's degree in communications, journalism, marketing, business or a related field

Experience = Six years of experience developing, executing and managing marketing campaigns,  Two years of this experience must be in managing and supervising staff


Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified and placed on the eligible (employment) list for at least one year. For education obtained outside of the U.S., a copy of the equivalent American education as determined by a foreign credential evaluation will be required prior to hire. The resulting certified eligible list for this recruitment may be used for similar positions in this or other State agencies. The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position. The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.



Online applications are highly recommended. However, if you are unable to apply online, the paper application and supplemental questionnaire may be submitted to: Department of Budget and Management, Recruitment and Examination Division, 301 W. Preston St., Baltimore, MD 21201. Paper application materials must be received in our office by the closing date for the recruitment. No postmarks will be accepted.

For questions regarding this recruitment, please contact the DBM Recruitment and Examination Division at or 410-767-4850, MD TTY Relay Service 1-800-735-2258.

We thank our Veterans for their service to our country.

People with disabilities and bilingual candidates are encouraged to apply.

As an equal opportunity employer, Maryland is committed to recruitment, retaining and promoting employees who are reflective of the State's diversity.

Click on a link below to apply for this position:

Fill out the Supplemental Questionnaire and Application NOW using the Internet. Apply Online
View and print the Supplemental Questionnaire. This recruitment requires completion of a supplemental questionnaire. You may view and print the supplemental questionnaire here.
Apply via Paper Application. You may also download and complete the Paper Application here.