Introduction
The Maryland Historical Trust (MHT), an agency of the Maryland
Department of Planning, is seeking to hire a full time Patterson Administrator and Director of Marketing for
the Patterson Center at Jefferson Patterson Park and Museum (JPPM). Located on
560 scenic acres along the Patuxent River in Calvert County, Maryland, JPPM is
home to over 65 archaeological sites, more than 30 historic buildings and
structures, and the Maryland Archaeological Conservation Laboratory. JPPM
supports the preservation of Maryland's cultural and natural resources and
connects people to the past through the preservation and interpretation of our
onsite historical and archaeological resources.
www.jefpat.maryland.gov
THIS RECRUITMENT IS LIMITED TO CURRENT STATE AND CONTRACTUAL EMPLOYEES OF THE MARYLAND DEPARTMENT OF PLANNING.
GRADE
17
LOCATION OF POSITION
10515 Mackall Road, St. Leonard, MD 20685
Main Purpose of Job
The main purpose of the Patterson Administrator and Director of Marketing is to coordinate
the various usages of the Patterson Center; to oversee marketing strategies, plans, and
campaigns for the center and JPPM as a whole; and to develop community relationships and
partnerships that further JPPM’s mission and goals. By ensuring that the Patterson Center is
utilized appropriately and realizes its potential, that the Patterson Center and JPPM are
marketed cohesively, and that community and partner needs are served, this position supports
the Maryland Historical Trust’s mission to preserve and interpret the legacy of Maryland’s
past.
POSITION DUTIES
Patterson Center Administration
Coordinates with JPPM administration and departmental units
the usage of the Patterson Center between education and public programs,
private rental events, development activities, and other operational demands.
Works with JPPM administration, JPPM Curator, JPPM
Horticulturist, Patterson Educator, Events Manager, facilities staff, and other
pertinent staff to create policies and procedures that ensure responsible use
and appropriate maintenance of the historic structures, Patterson Collections,
and landscape.
Helps monitor the Patterson Center’s collections,
furnishing, buildings and surrounding landscape for general upkeep needs,
infrastructure problems, and other facilities or public safety concerns.
Oversees the development and implementation by the Events
Manager of revenue generation activities that use the Patterson Center and
other locations at JPPM.
Develops, plans, implements, and evaluates JPPM’s marketing
and promotion efforts. This includes the direct supervision of the Outreach
Coordinator and the Events Manager along with coordination of marketing efforts
with JPPM administration, program heads, the Public Services Coordinator, and
JPPM maintenance staff, as well as MHT and MDP staff.
Develops JPPM’s advertising strategy to promote the site as
a heritage tourism destination and coordinates efforts with other heritage
tourism sites, organizations, and museum networks. This includes the creation
of an annual marketing plan that meets the site’s needs and is responsive to
the analysis of visitor feedback and digital data. Coordinates digital and
print material layout, design, and media scheduling.
Creates all JPPM marketing materials which includes press
releases, brochures, posters, mailers, billboards, other print media, marketing
emails, social media campaigns, and other digital media.
Oversees the Outreach Coordinator in conducting regular
visitor surveys, the evaluation of social media and website use metrics, and
the analysis of marketing and visitor survey data.
Develops a JPPM brand identity and implements a general
site-wide branding strategy.
Works with other JPPM departments during program
development for heritage tourism and marketing needs, including research,
interpretation, and exhibitions / collections work as well as educational
programming and tour content.
Oversees the Events Manager in developing a marketing
strategy that promotes the site for revenue generating events. This includes
the creation of an annual marketing plan that is specific to the local and
regional market associated with private rentals and similar events.
Maintains database of media contacts.
Edits and maintains the JPPM website and online public
calendar of events in conjunction with the Outreach Coordinator and other
departments.
Develops JPPM’s social media and outreach strategy in
conjunction with Outreach Coordinator and other departments. Oversees
implementation of the strategy by the Outreach Coordinator.
Coordinates with JPPM administration, departmental units,
and the Outreach Coordinator on development of interpretive content, images,
and videos appropriate for sharing with the public.
Develops and administers the overall budget for marketing,
special JPPM events, and development and community relationship
activities. Coordinates execution and oversight of the budgets with the JPPM
Business Manager, the Executive Director, and the Friends of JPPM as
appropriate.
Oversees the Events Manager in regards to the budget
associated with special JPPM events, private events, and other revenue
producing activities.
Maintains an understanding of budget constraints and
operates with proper fiscal parameters, following all policies and procedures.
Assists with JPPM’s public programs and special events,
participates in meetings as part of the JPPM senior staff, serves on
program-related committees, and fulfills such other duties as assigned.
Community Partnerships
Actively seeks to develop community partnerships and build
relationships with local organizations.
Assists the Executive Director in fundraising efforts and
the identification of grants, sponsorship, and revenue generation opportunities
that are compatible with JPPM’s mission.
Serves as the JPPM liaison with Calvert Tourism, the
Maryland Office of Tourism, and other relevant organizations.
Oversees the development of a volunteer program,
recruitment and retention of volunteers, and management of volunteer tasks, by
the Outreach Coordinator.
Conducts offsite outreach activities to promote and support
JPPM activities and oversees the Outreach Coordinator in same.
Maintains database
of vendors, program and event participants, community supporters, and similar
contact lists
MINIMUM QUALIFICATIONS
Education: Graduation from an accredited high school or possession of a high school equivalency certificate.
Experience: Five years of administrative staff or professional work.
Notes:
1. Candidates may substitute 30 credit hours from an accredited college or university for each year up to four years of the required experience.
2. Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and one year of experience in administrative staff or professional work for the required experience.
3. Candidates may substitute the possession of a Master's degree from an accredited college or university for the required experience.
4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.
DESIRED OR PREFERRED QUALIFICATIONS
Desired Qualifications;
The Preferred Candidate should possess the following:
Bachelor’s degree in communication, museum studies, historic preservation from an accredited program.
Minimum of three years in a marketing/communications role, minimum of two years in a private rentals role, and a minimum of one year in a museum/historic site setting.
Experience overseeing staff.
Experience working as a team to deliver a successful product and/or program.
LIMITATIONS ON SELECTION
THIS RECRUITMENT IS LIMITED TO CURRENT STATE AND CONTRACTUAL EMPLOYEES OF THE MARYLAND DEPARTMENT OF PLANNING.
LICENSES, REGISTRATIONS AND CERTIFICATIONS
Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.
SELECTION PROCESS
Please make sure
that you provide sufficient information on your application to show that you
meet the qualifications for this recruitment.
All information
concerning your qualifications must be submitted by the closing date. We
will not consider information submitted after this date.
Successful
candidates will be placed on the employment (eligible) list for at least one
year.
EXAMINATION PROCESS
The assessment may consist of a rating of your
education, training and experience related to the requirements of the
position. It is important that you
provide complete and accurate information on your application. Please report all experience and education
that is related to this position.
BENEFITS
FURTHER INSTRUCTIONS
For education obtained outside the
U.S., a copy of the equivalent American education as determined by a foreign
credential evaluation service needs to be provided before hire.
All information concerning your
qualifications must be submitted by the closing date. We will not
consider information submitted after this date.
The on-line
application process is STRONGLY preferred. If you are not able to apply
online, you may submit a paper application and supplemental questionnaire
(by the closing date) to:
Department of Budget and Management
Recruitment and Examination Division
301 W. Preston St., Suite 608
Baltimore, MD 21201
Attn: For inquiries
regarding this recruitment, please call 410 767-7950.
Resumes will NOT be accepted in lieu
of completing the on-line or paper application. As an equal opportunity
employer, Maryland is committed to recruiting, retaining and promoting
employees who are reflective of the State’s diversity.
Appropriate accommodations for
individuals with disabilities are available upon request by
calling 410-767-3623.
We thank our Veterans for their
service to our country, and encourage them to apply.
Bilingual applicants are also
encouraged to apply.
TTY Users: call via Maryland
Relay