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Specialist, Social Media Strategy and Marketing

Administrator III

Recruitment #23-002588-0002

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Introduction

The Maryland State Department of Education is dedicated to supporting a world-class educational system that prepares all students for college and career success in the 21st century. With excellent stewardship from our divisions, we oversee State and federal programs that support the needs of a diverse population – students, teachers, principals, and other educators throughout Maryland.

GRADE

State Salary Grade 18
Salary Range: $79,734 - $98,523
*State Salary Guidelines apply for current State employees.

LOCATION OF POSITION

Nancy S. Grasmick Education Building
200 West Baltimore Street
Baltimore, MD 21201

Main Purpose of Job

The Specialist, Social Media Strategy and Marketing in the Office of Communications and Community Engagement (OCCE) manages the Maryland State Department of Education’s (MSDE) comprehensive social media content and campaign strategy. The position serves as the strategic, multi-platform day-to-day content developer to drive MSDE’s core messages and storytelling across the state and nationally using best in class social media and digital campaign strategies to ensure stakeholder awareness, engagement, and buy-in of key programs and initiatives (i.e., Strategic Plan; Blueprint for Maryland’s Future; Maryland Leads; Childcare Scholarship Program; Teach Maryland; etc.). The Specialist, Social Media Strategy and Marketing develops engaging, relevant, and high-quality content that is data-driven in close collaboration with offices and divisions, and coordinates and designs social media and marketing content and visuals under the direction of the deputy director, marketing and strategy and other relevant OCCE staff within service level-based agreements and timelines. This position also regularly trains and collaborates with MSDE staff across all offices and divisions on social media and marketing guidelines, content standards and requirements, and strategies.

Successful candidates must demonstrate a:
  • Track record of success planning, designing, deploying, and/or directing the creation of day-to-day social media, public relations, and/or campaign content
  • Track record of success developing and executing social media, marketing, public relations, and/or campaign strategies

POSITION DUTIES

  • Develops, deploys, and manages day-to-day social media content and strategies
  • Manages a well-organized social media content and campaign calendar for all developed and approved social messaging and campaigns
  • Manages and utilizes MSDE’s content manager account(s) and platform(s) to schedule and populate all social media content and campaigns in advance
  • Manages both short- and long-term paid and organic social media campaigns
  • Manages all social media platforms and simultaneously tracks content and campaign(s) data and responds to the data by making strategy adjustments accordingly
  • Develops and publishes captions and social media content for key programs and initiatives (i.e., communicating MSDE's mission and vision; student achievement and educator success storytelling; recognizing and celebrating culturally responsive and relevant events; promoting Strategic Plan and Blueprint for Maryland’s Future programs and initiatives; State Superintendent’s leadership profile; State Board of Education meetings; etc.) 
  • Collaborates with the Office of Human Resources to develop and manages MSDE’s social media recruitment content and strategy
  • Develops and publishes captions and social media content for key programs and initiatives and on-demand initiatives and projects
  • Develops and publishes captions and social media content for on-demand initiatives and projects (i.e., crisis management; etc.)
  • Ensures grammatically accurate, culturally responsive and relevant, and modern captions and content 
  • Develops, manages, and organizes weekly and monthly social media and campaign content libraries 
  • Designs, conducts, and coordinates continuous improvement trainings with offices and divisions to ensure MSDE social media branding and messaging standards are consistently applied and reinforced
  • Stays up to date and applies current and best in class social media practices and strategies
  • Creates engaging and attractive social media art and graphics
  • Provides daily and weekly data reports on social media content and campaign(s) related to engagement, followers, reach, etc.
  • Develops and reinforces best in class social media and campaign processes, systems, and standards for MSDE offices and divisions

MINIMUM QUALIFICATIONS

Education:   Graduation from an accredited high school or possession of a high school equivalency certificate.

Experience: Six years of administrative staff or professional work. 

Notes:
  1. Candidates may substitute 30 college credit hours from an accredited college or university for each year up to four years of the required experience.
  2. Candidates may substitute the possession of a bachelor’s degree from an accredited college or university and two years of experience in administrative staff or professional work for the required experience.
  3. Candidates may substitute the possession of a master’s degree from an accredited college or university for five years of the required experience.
  4. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher-ranking commissioned officer on a year-for-year basis for the required experience.

SELECTIVE QUALIFICATIONS

One year of professional experiences planning, designing, deploying, and/or directing the creation of day-to-day social media, public relations, and/or campaign content.

DESIRED OR PREFERRED QUALIFICATIONS

Preference will be given to applicants who possess the following preferred qualification(s). Please include clear and specific information on your application regarding your qualifications.

  • Ability to apply best in class, data-driven social media and campaign strategies
  • Ability to leverage multiple social media and campaign platforms and tools to achieve success
  • Advanced skills in planning, developing, organizing, and managing comprehensive and coordinated social media and marketing campaigns
  • Advance skills in planning, designing, deploying, and/or directing the creation of day-to-day social media, public relations, and/or campaign content
  • Experience developing and executing social media, marketing, public relations, and/or campaign strategies 
  • Experience authentically engaging stakeholders and leveraging feedback for continuous improvement
  • A track record of performance and successful implementation across multiple concurrent projects
  • Highly organized; ability to manage multiple projects at once and meet deadlines
  • Ability to effectively prepare, compose, edit and present reports and presentations, visual materials, and other promotional information
  • Ability to analyze the effectiveness of social media and campaign strategies, and make necessary improvements
  • Meticulous attention to detail with an ability to produce high quality work in a dynamic environment 
  • Consistently exercise excellent judgement, integrity, and commitment to personal responsibility and accountability
  • A desire to self-reflect, give/receive feedback, and continuously improve
  • Ability to communicate clearly and effectively both orally and in writing through the presentation of concise yet comprehensive training, analysis, and reports

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

SPECIAL REQUIREMENTS

Applicants must consent to State and FBI (CJIS) background check as a routine procedure for all employees.

SELECTION PROCESS

Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing date. Successful candidates will be ranked as Best Qualified, Better Qualified, or Qualified. The resulting list of qualified candidates will be in effect for at least one year.

EXAMINATION PROCESS

The assessment may consist of a rating of your education, training, and experience related to the requirements of the position. It is important that you provide complete and accurate information on your application. Please report all experience and education that is related to this position.

BENEFITS

FURTHER INSTRUCTIONS

Applicants must complete the MD State Government online application for employment and submit their professional resume. The application and resume must clearly demonstrate that the applicant satisfies the minimum qualifications for the position. Applications must be complete to be considered including all related job duties, even if those are also listed on an attached resume. Additional required materials may be uploaded with the online application, submitted to the fax number, or mailed to the address listed.

If you are unable to apply online, paper applications can be obtained from the link below and be faxed to 410-333-8950 or mailed to MSDE Office of Human Resources, 200 W. Baltimore Street, Baltimore, MD 21201. If there is a supplemental questionnaire, this must be completed and sent in with your paper application. Postmarks will not be accepted.

Inquiries can be made to 410-767-0019, TDD 410-333-3045. Appropriate accommodations can be made for individuals with disabilities. If you have difficulty with your user account or have general questions about this online application system, please contact the MD Department of Budget and Management, Recruitment and Examination Division at 410-767-4850. TTY Users: Call via Maryland Relay.

Proof of eligibility to work is required in compliance with the Immigration Reform and Control Act. Any misrepresentation of academic or experience requirements for this position may result in non-selection or termination of employment.

As an equal opportunity employer, Maryland is committed to recruiting, retaining, and promoting employees who are reflective of the State’s diversity. Individuals with disabilities and bilingual candidates are encouraged to apply. We thank our Veterans for their service to our country. All application materials must be received in our office by the Closing Date.

Appropriate accommodations for individuals with disabilities are available upon request.



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