The fundamental reason this classification
exists is to disseminate information from an assigned department to the media,
constituents, community groups, the public, and department employees. Currently, positions for the Marketing and
Public Relations Manager classification exist at the Department of Cultural
Affairs, Museum of Fine Arts and the Montgomery Zoo. The primary work responsibilities
are: manages the department’s marketing and public relations outreach programs
through traditional media outlets; manages the department’s social media
marketing and public relations outreach programs; oversees the creation,
production, and distribution of marketing and public relations materials; develops
and executes short- and long-term marketing and public relation strategies; coordinates
or assists in coordinating special events and programs; and performs
administrative duties such as budgeting, networking, and volunteer management. The
Marketing and Public Relations Managers reports to the Director and/or
Assistant Director of their assigned department.
Bachelor’s degree with major
course work in journalism, communications, public affairs, marketing, or a
related field and two (2) years of experience in the field of public affairs,
public relations, public and internal information, journalism, communications,
or marketing.
NOTE: Qualifying education, training and experience
that provide the requisite knowledge, skills and abilities to perform the job
will be considered.