MARKETING AND COMMUNICATIONS COORDINATOR

Recruitment #2211-4501-001

Introduction

THIS POSITION IS EXEMPT FROM CIVIL SERVICE

Appointment and continued employment are at the pleasure of the Commissioner of Health.

 

What Milwaukee can offer YOU…

Located on the western shore of Lake Michigan, Milwaukee is an urban hub bursting with energy. Milwaukee provides a casual sophistication – big city appeal without the big-city hassles. We are accessible and affordable, and our residents are welcoming. Milwaukee has evolved through the years, bringing together its unsurpassed charm with a breathtaking art museum, top-flight cultural attractions, vibrant neighborhoods, lakefront festivals, recreational opportunities and great restaurants.  

 

The City of Milwaukee is proud to employ a diverse workforce that is committed to providing exemplary service to the City’s residents. If you have a passion for being a part of an inclusive team of public servants, please consider the following opportunity. 

Purpose

The Office of Violence Prevention (OVP) seeks a Marketing and Communications Coordinator who will employ creative approaches to engage with the community and to support the OVP’s core mission to reduce violence in Milwaukee.

 

The OVP provides strategic direction and oversight for City efforts to reduce risk of violence through linked strategies in partnership with government, non-profit, neighborhood, and faith organizations.  Hear more from OVP staff in this video: https://youtu.be/bLwioNUeDxQ

 



The Position 

Under the direction of the Marketing and Communications Officer, the Marketing and Communications Coordinator executes, monitors, and measures the OVP’s social media and digital marketing strategies.

Essential Functions

Marketing and Communication Coordination

  • Work directly with the Marketing and Communications Officer and the Violence Prevention and Reduction Program Director to develop social content strategies for Facebook, Twitter, Instagram, Instagram Stories, LinkedIn, TikTok, YouTube and other emerging social media platforms; ensure that content promotes interaction, increases engagement, and encourages audience participation.
  • Act as a producer on video shoots for social specific content and provide feedback on all creative assets.
  • Plan and execute social media campaigns, including working with social media.

Media and Community Relations

  • Field and respond to all media requests pertaining to the OVP. · Craft and proactively pitch positive stories regarding OVP’s work to local and national publications.
  • Create and execute event promotional strategies.
  • Engage with communities across all social channels in a timely manner.
  • Address community inquires and escalate concerns appropriately.
  • Work closely with Marketing and Communications Officer to develop annual communications plan for OVP.
  • Assist in representing the MHD in public forums, at media events and within committees and workgroups related to grant activities.
  • Participate in training and professional development related to public relations, media, marketing, and communications. 

We welcome qualified individuals with disabilities who are interested in employment and will make reasonable accommodations during the hiring process in accordance with the Americans with Disabilities Act (ADA) of 1990, as amended by the Americans with Disabilities Act Amendments Act (ADAAA) of 2008.

Conditions of Employment

Please be advised that new employees are required to have received either both doses of the Moderna or Pfizer or one dose of the Johnson & Johnson vaccine prior to their employment start date or have an approved religious or medical accommodation prior to their employment start date. You can find further information relative to the City’s Covid-19 Vaccination Policy here.

  • Ability to work variable hours as dictated by departmental needs, including occasional evenings and weekends.
  • Position requires travel to various sites throughout the City of Milwaukee.

Minimum Requirements

1.    Bachelor’s Degree in Media Relations, Communications, Marketing, Journalism, Public Administration, or a related field from an accredited college or university.

2.    One year of progressively responsible experience in strategic communications and social media management in journalism, marketing, media or public relations, or communications.

3.    Valid driver's license at time of appointment and throughout employment and use of properly insured vehicle; automobile mileage reimbursement is provided.

 

Equivalent combinations of education and experience may also be considered.

 

NOTICE: Please do not attach your academic transcripts to your employment application. The hiring department will verify candidates’ education as part of the background screening process prior to extending any job offers.

Desirable Qualifications

· Event promotion experience.

Knowledge, Skills, Abilities & Other Characteristics

Technical:

  • Ability to develop and implement digital media strategies, social media marketing, and website content. 
  • Superior written and visual communication skills to prepare compelling, audience-appropriate digital content, marketing materials, reports and correspondence. 
  • Expert-level skill in proofreading to ensure that documents and digital content are error-free.
  • Knowledge of digital marketing across key channels, including digital apps, email, .com, social and paid media.
  • Knowledge of graphic arts and design principles.
  • Knowledge of marketing and promotion practices.
  • Knowledge of graphics for the web, including the use of appropriate file formats.
  • Skill in the operation of desktop workstations.
  • Familiarity with social media platforms, strategies, and best practices.
  • Ability to identify effective design, layout, and formatting of visual communications.
  • Ability to effectively utilize multiple software applications, including Adobe Acrobat, Illustrator, InDesign, Photoshop, and PowerPoint Ability.
  • Ability to develop creative, imaginative, and original marking and communications ideas 
  • Skill in the planning, layout, graphic design, creation, and maintenance of web sites using Content Management System (CMS) and HyperText Markup Language (HTML).
  • Skill in the creation of electronic presentations using PowerPoint and Flash for educational, public service and outreach purposes.
  • Willingness to stay abreast of leading-edge technologies and practices in graphic design.
  • Ability to read and interpret job-related materials, including scientific and technical journals.

Interpersonal and Communication:

  • Verbal communication skills to communicate effectively with the media, business associations, academia, community groups, other governmental agencies and residents. 
  • Presentation skills to confidently represent the office before various audiences, large and small. 
  • Ability to build relationships with managers, colleagues, staff, elected officials, news reporters, and the public. 
  • Ability to prepare written reports, correspondence, and media materials to clearly and concisely communicate information.
  • Ability to work cooperatively with people whose backgrounds may differ from one’s own.

 Critical Thinking and Professionalism:

  • Ability to plan, organize, and accomplish projects, manage multiple assignments simultaneously, meet deadlines, and manage shifting priorities.
  • Skill in short- and long-term strategic planning. 
  • Ability to approach projects with energy, creativity, and resourcefulness. 
  • Skill in analyzing and solving problems.
  • Ability to exercise sound judgement.
  • Ability to perform well under pressure.
  • Honesty, integrity, and the ability to maintain confidentiality.
  • Attention to detail.
  • Ability to represent the organization with professionalism and credibility.

Current Salary

The current salary range (2FX) for City of Milwaukee is $49,643 - $68,968 annually and the residency incentive salary for City of Milwaukee residents is $51,133 -$71,037.  Appointment above the minimum is possible based upon level of experience and other qualifications and is subject to approval.  

 

BENEFITS

The City of Milwaukee provides a comprehensive benefit program that includes the following:

· Defined Benefit Pension Plan       

· 457 Deferred Compensation Plan     

· Health and Dental Insurance  

· Paid Parental Leave     

· Comprehensive Wellness Program        

· Onsite Clinic Services       

· Onsite Employee Assistance Program       

· Alternative Work Schedules        

· Long Term Disability Insurance     

· Group Life Insurance     

· Tuition Benefits      

· Paid Vacation        

· 12 Paid Holidays        

· Paid Sick Leave and other paid leaves

· Flexible Spending Arrangement       

· Commuter Value Pass 

For full details of the benefits offered by the City of Milwaukee, please visit http://city.milwaukee.gov/Benefits

Selection Process

  • Screening for this position will be based on an evaluation of each applicant’s education, experience, and professional accomplishments, which should be detailed in a cover letter and resume.
  • Interested individuals should submit three (3) writing samples along with their other application materials.  Writing samples can include media press releases, news stories, internal communications, or publication, or any combination.  Samples should be from 500 to 2,000 words per sample.  NOTE: do not refer to a web link.  Do not send originals, as writing samples cannot be returned.
  • Cover letter and resume must be sent via email to Human Resources Representative Lindsey O’Connor at loconnor@milwaukee.gov by 4:45 p.m. on December 21, 2022
  • Please indicate “Marketing and Communications Coordinator” in the subject line of the email.
  • Questions relative to the selection process may be directed to Human Resources Representative Lindsey O’Connor at loconnor@milwaukee.gov
  • The City of Milwaukee reserves the right to invite only the most qualified applicants to participate in the selection process. 

INITIAL FILING DATE:

  • The selection process will be conducted as soon as practical after the deadline date listed above.
  • Receipt of application materials may be discontinued at any time after this date without prior notice. However, recruitment may continue until the needs of the City have been met. The applicant is responsible for attending all phases of the job selection process at the time and place designated by the City of Milwaukee.

Conclusion

The City of Milwaukee values and encourages diversity and is an equal opportunity employer.