9252 Communications Specialist
|Department||Public Utilities Commission|
|Date Opened||3/30/2021 08:00:00 AM|
|Filing Deadline||4/26/2021 5:00:00 PM|
|Salary||$47.11 - $57.28/hour; $8,166.00 - $9,928.00/month; $97,994.00 - $119,132.00/year|
|Job Type||Permanent PBT|
- Manages and administers all Department websites and communication applications, including all creative, technical, and content-related issues regarding the site or application, to ensure they are accurate, timely, functioning, and fresh.
- Maintains and monitors communications products and its enhancements; manages consultants and vendors; ensures that all content is in compliance with federal, state, and local laws and regulations; and may serve as backup newsroom editor.
- Maintains and monitors consistency in creative direction and content of the Department’s website; works with technical support staff to ensure functionality of the site; prepares management and administrative reports relating to trends, site usage, improvements; assists in policy development and long-range planning and development and implementation of projects for the website.
- Develops and coordinates a system for communication with website end-users to ensure site interactivity reflects the Department’s commitment to customer service; provides assistance, direction and support to social media messaging; conducts website and mobile applications analytics to identify trends for potential design improvements; maintains the security of the website; updates dynamic and static content; and ensures hyperlinks are refreshed and updated.
- Researches and analyzes industry practices and procedures, pertinent legislation, and issues dealing with the community; prepares proposals for improvements related to community interests and issues.
- Serves as liaison between Department staff and community groups, providing accurate public, stakeholder, and community information; manages crises communications; represents directors in their absence at various community, organizational, and governmental meetings; and manages daily office operation as required.
- Responds to complaints or requests for information; responds to constituent inquiries.
- Develops public relations and digital marketing programs that support the Department’s brand strategy objectives, engage the public, and identify innovative methods to bring targeted messages to market. Advises on these areas based on customer insight and metrics.
- Creates and develops informative, user-friendly, customer-focused, and visually compelling content across all distribution channels (i.e. websites, social media, and print marketing collateral) for internal and external communications.
- Contributes to the development and implementation of project strategy and work plans for future expansion of all communication channels by managing promotional activities including, but not limited to the message copy and on-going implementation of communications campaigns, customer service messaging, and department services campaigns; monitors communication campaigns for effectiveness and information on projects and special events with the goal of developing and maintaining positive community and internal employee relations; works with departmental programs and sections to coordinate informational activities.
- Creates, proofs, and edits content including: writing stories and articles, creating and editing digital images and video, managing the digital asset library, and creating and managing the master content calendar for all sites; prepares and issues press releases and articles concerning the Department’s role in the community, current issues and relevant legislation through various mediums; and maintains consistency in the website and print material design.
- Provides assistance, direction, and support to the communications program as directed.
- Class 9252 Communications Specialist performs other related duties as required.
- May serve as part of the Communications weekend and/or after hours on-call team on a rotational basis.
- May be called to serve as a Disaster Service Worker.
- Proven experience working with public agencies and/ or utilities
- Excellent written and verbal communication
- Demonstrated ability in collaborative processes
- Experience in constituent relations and community engagement around challenging situations
- Proven experience in leveraging analytics and insights to develop actionable strategies and tactics to support communications and marketing efforts across diverse audiences
- Competency in Spanish, Chinese (Mandarin and/or Cantonese), or Filipino, or another language commonly spoken in the Bay Area
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- Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
- Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.
Disaster Service Workers
All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.