9251 Communications & Public Affairs Manager

Recruitment #PBT-9251-096446


This is a Position Based Test administered in accordance with Civil Service Rule 111A.

San Francisco Public Library (SFPL) is dedicated to providing free and equal access to information, knowledge, independent learning and the joys of reading for our diverse communities. The library system includes the architecturally significant Main Library in the city’s Civic Center, 27 neighborhood branch libraries, a partnership library within SFMOMA, two administrative buildings and four bookmobiles. With a collection of more than 3.7 million items, and circulation exceeding 11 million each year, SFPL serves more than 6 million visitors annually. The library system has extraordinary political and fiscal support that mandates an annual funding allocation from the city’s property tax revenues, resulting in a budget of $160.6 million in FY19. With a strong budget, SFPL has approximately 900 employees committed to outstanding public service.

In 2018, SFPL was named the Gale/Library Journal Library of the Year. SFPL has also been recognized as a top innovator by the Urban Libraries Council in establishing forward thinking, progressive approaches to library service. The library embraces its role as the most democratic of institutions, providing safe and welcoming facilities for all. Through a robust array of services and programs, the library places an emphasis on literacy and learning, digital inclusion, social justice, equity and healthy communities. To learn more about SFPL, visit https://sfpl.org/.

Position Description
Under direction, the Communications and Public Affairs Manager works closely with the City Librarian, Library Commissioners and management team to develop and execute effective strategies for both internal and external communication. This position will oversee, initiate, create and participate in marketing, advertising and public relations initiatives for library-wide programs, events and operations; serve as publications editor in writing, reviewing and supervising updates of all publications, websites and social media platforms; assess community needs and develop and implement community engagement strategies to strengthen SFPL programs and initiatives; promote library programs and initiatives to the media and respond to media inquiries. The successful candidate shall develop and maintain effective and collaborative working relationships with library staff, elected officials, City departments and other library systems.

Essential duties of the position include, but are not limited to:
• Creates, produces, oversees and edits documents and updates related to the Library’s services and policies for distribution to the public;
• Supervises and/or participates in the preparation and composition of advertising campaigns, publications and other documents such as press releases, annual reports, award applications, newsletters and brochures, including coordinating all aspects of the publication process from content, editing, style and reproduction to distribution;
• Revises and updates departmental publications regarding changes in library services and facilities;
• Independently plans, organizes, supervises, promotes, coordinates and creates events relating to departmental activities, such as groundbreakings, honoree events, grand openings and special library programs and events;
• Supervises and/or prepares speeches, presentations and talking points for upper management and prepares responses specific to an incident, event or activity;
• Develops and coordinates public relations strategies with non-profit and civic organizations and other City departments; negotiates and makes commitments on department head's behalf with a variety of partners and organizations;
• Researches library and public relation trends and identifies potential areas where SFPL can invest its marketing efforts;
• Represents the Library to the media, Board of Supervisors and other elected officials, various community groups, non-profit agencies and delegates from other cities and countries;
• Supervises, evaluates and trains public affairs, exhibitions and administrative staff; and
• Performs other job-related duties as assigned.

Work Location: Incumbent will station at the Main Library, 100 Larkin Street. However, there may be situations where the incumbent will be required to perform duties at 27 neighborhood branch libraries and other off-site locations throughout the City as required.

Work Schedule: The normal work schedule for this position may include some weekend and evening hours; appointee must be willing to work this schedule.

Minimum Qualifications

Education: Possession of a Bachelor of Arts or Science Degree in Journalism, Public Relations, Communications, Public Administration, Political Science, Sociology or a field related to a department's business from an accredited college or university; AND

Experience: Five (5) years of experience in public affairs, public/media relations, community relations, international relations, or a related field.

Education Substitution: Additional qualifying work experience may be substituted for the required education on a year-for-year basis.

Note: One (1) year full-time employment is equivalent to 2,000 hours worked. 2,000 hours of qualifying experience is based on a 40 hour work week. An overtime hours that you work above 40 hours per week are not included in the calculation to determine full- time employment.

Possession of a valid driver's license

Applicants must meet the minimum qualification requirements by the final filing date unless otherwise noted.

Desirable Qualifications
The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring.
• Demonstrated experience applying public relations strategies and creating proven marketing programs
• Experience with sensitive and challenging community relations and public relations programs
• Knowledge of new and emerging communications technologies such as video trends, social media tools and applications
• Knowledge of market research and social media analytics
• Experience developing and maintaining effective partnerships with diverse populations including coworkers, general public, media, community organizations and groups
• Ability to effectively create and edit publications, presentations, websites and social media posts
• Knowledge of modern principles and methods of promotion, marketing strategies and tactics in a public library setting
• Knowledge of external outlets and vendors for advertising, marketing and public relations initiatives.
• Experience supervising and managing staff
• Ability to work independently and in a collaborative environment
• Experience with community assessment and engagement campaigns
• Knowledge of San Francisco public policy processes
• Exceptional written and verbal communication skills
• Demonstrated public speaking and presentation skills
• Customer service oriented


How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the PBT-9251-096446 job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen

Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org, @famsf.org, @ccsf.edu).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

Important: All work experience, education, training and other information substantiating how you meet the minimum qualifications MUST be included in your application by the filing deadline. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes. Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not be used for scoring or considered to determine whether you meet the minimum qualifications.

Applicants MUST attach the following documents online through JobAps at the time of application filing; however, resumes will NOT be accepted in lieu of a completed City and County of San Francisco application.

1. Resume (Upload through “Resume” tab)
2. Cover Letter (Upload through “Other” tab)
3. Copy of diploma or transcript as proof of qualifying education indicated in the Minimum Qualifications section (Upload through “Transcripts” tab)

If you have any questions regarding this recruitment or application process, please contact the analyst, Vivian Yeung at (415) 557-4581 or via e-mail at

Applicants may be required to submit verification of qualifying education and experience at any point in the application, examination, or departmental selection process. Written verification (proof) of qualifying experience must verify that the applicant meets the minimum qualifications stated on the announcement. Verification of qualifying experience must be documented on the employer's business letterhead and must include the name of the applicant, job title(s), dates of employment, description of job duties performed, and signature of the employer or the employer’s authorized representative. Experience claimed in self-employment will only be accepted if supported by documents verifying income, earnings, business license and experience comparable to minimum qualifications above. Copies of income tax papers or other documents listing occupation and total earnings must be submitted. Employees of the City and County of San Francisco may submit performance evaluations showing duties performed to verify qualifying City experience. City employees will receive credit for the duties of the class to which appointed. Credit for experience obtained outside of the employee's class will be allowed only if recorded in accordance with the provisions of Civil Service Commission Rules. Verification may be waived if impossible to obtain. The applicant must submit a signed statement explaining why verification cannot be obtained. Waiver requests will be considered on a case-by-case basis. Failure to provide the required verification, or request for waiver when requested may result in rejection of application. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-education-requirements

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco. Applicants are advised to keep copies of all documents submitted. Submitted documents become a part of the recruitment process and will not be returned. The department may require applicants to present additional material.

Selection Procedures

Minimum Qualification Supplemental Questionnaire (Weight: Qualifying): Candidates will be prompted to complete a Supplemental Questionnaire as part of the online employment application. This Minimum Qualification Supplemental Questionnaire is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications for this position. Applicants must also complete the official application. It is essential that applicants provide complete information in identifying their education, experience and training. The Minimum Qualification Supplemental Questionnaire will be used to evaluate if the applicant possesses the required minimum qualifications.

Basic Supervisory Exam (Weight: 30%):
Candidates who meet the minimum qualifications will be invited to participate in a written multiple-choice examination that is designed to measure basic knowledge of various supervisory practices and procedures (e.g. directing, counseling, guiding, evaluating, motivating, disciplining, developing and training subordinates, delegation, etc.) as well as customer service and reading comprehension.

The Basic Supervisory Exam will be administered either on a computer or in paper format. The type of format will depend on the size of the qualified applicant pool. Qualified candidates will be notified of the type of exam format in their exam appointment notification.

The score you achieve on the Basic Supervisory Examination shall be valid and 'banked' for three years, starting from the date of the examination. This means that, during this three-year time period, you will not be required to re-take this test should you apply and be found eligible for a future announcement for which this particular test is used. If the selection processes for a future announcement is held within one year of the date of this examination and it includes the Basic Supervisory Exam your score will be automatically applied to that announcement. However, after one year, you have the option to either (a) apply your test score to the other announcement or (b) re-take the test. Re-testing is permitted no sooner than one year from the date of the examination and only in association with your eligibility for another announcement for which the test is used. Please note that, should you re-test, your re-test score would become your official score since it is the most recent.

The Basic Supervisory Exam is standardized examination and, therefore, test questions and test answers are not available for public inspection or review.

Note: A passing score must be achieved on the Basic Supervisory Exam in order to continue in the selection process.

Training and Experience Supplemental Questionnaire (Weighted 70%):
Candidates will be prompted to complete a Training and Experience Supplemental Questionnaire as part of the online application process. This supplemental questionnaire has been designed to measure critical knowledge, skills and/or abilities needed to perform the essential functions of this position which may include but not be limited to: Knowledge of principles, techniques and practices of effective public relations strategies, marketing, public policy processes; social media platforms; knowledge of community input and market research; ability to analyze and implement community relations and public relations programs; ability to develop partnerships with a variety of stakeholders and assess community needs, and ability to write effectively. Responses to this supplemental questionnaire are reviewed and scored by Subject Matter Experts.

Note: Candidates who meet the minimum qualifications AND achieve a passing score in Basic Supervisory Exam will have their Training and Experience Supplemental Questionnaire rated and scored. All relevant experience, education and/or training must be on the Training and Experience Supplemental Questionnaire in order to be reviewed in the rating process. Responses to the Training and Experience Supplemental Questionnaire are subject to verification and shall be consistent with the information provided in your application.

Note: A passing score must be achieved on Training and Experience Supplemental Questionnaire in order to continue in the selection process.

Note: Candidates must achieve a passing score on both Basic Supervisory Exam and Training and Experience Supplemental Questionnaire in order to be placed on the Eligible List/Score Report in rank order according to their final scores.

Additional Selection Processes: The hiring department may administer additional position-specific selection procedures prior to making final hiring decisions. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.

Eligible List:
A confidential eligible list of applicant names that have passed the civil service examination process will be created, and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be 12 months, and may be extended with the approval of the Human Resources Director.
Upon approval of the Human Resource Director (see Civil Service Rule 111A.26.5), the eligible list/score report resulting from this announcement may be used by other departments that also use this classification or a similar classification. To find other Departments which use this classification, please see https://sfdhr.org/sites/default/files/documents/ASO-Level-Chart.pdf?documentID=21246.

Certification List: The certification rule for the eligible list resulting from this examination will be Rule of the List.

Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Terms of Announcement: Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations.  Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at www.jobaps.com/sf.

The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule.  Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director.  Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

Requests: Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at: 

Information regarding requests for Veterans Preference can be found at: 

Seniority Credit in Promotional Exams: Information regarding seniority credit can be found at: http://www.sfdhr.org/index.aspx?page=20#senioritycredit

General Information concerning City and County of San Francisco Employment Policies and Procedures: Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process or hard copy at 1 South Van Ness Avenue, 4th Floor.

Copies of Application Documents:
Applicants should keep copies of all documents submitted, as these will not be returned.

Right to Work: All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Exam Type: CPE
Issued: May 1, 2019
Micki Callahan
Human Resources Director
Department of Human Resources
Recruitment ID Number: PBT-9251-096446


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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