0931 Communications Director

0931 Communications Director

Recruitment #PEX-0931-100642


Applicants are encouraged to apply immediately. This announcement may close at any time, but no sooner than 5pm on Friday 10/11/19

Appointment Type
This is a Permanent Exempt appointment not to exceed three (3) years. This position is exempt from Civil Service Commission rules pursuant to the City and County of San Francisco, Charter Section 10.104, and incumbents are considered “at will” and serve at the discretion of the Appointing Officer.

Department Description
The San Francisco Health Service System (SFHSS) offers an exceptional opportunity for the right candidate to serve the over 125,000 employees, retirees and dependents.  Participating employers include the City and County, the SF Unified School District, City College of San Francisco and the San Francisco Superior Court. SFHSS negotiates, and administers, health and related benefits for HSS members. SFHSS also leads and coordinates well-being programs and services for the HSS membership. http://sfhss.org/ The San Francisco Health Service System is dedicated to preserving and improving sustainable, quality health benefits and to enhancing the well-being of employees, retirees and their families.

Description of Position:
Under direction of the Chief Operating Officer, the Communications Director oversees a broad range of member communication strategies including the planning, design and implementation of external and internal communication, member education and outreach, and public relations for SFHSS.  The incumbent is responsible over the next three years for developing a comprehensive and ongoing communication and engagement campaign that increases awareness and participation in SFHSS services as well as overall support for the SFHSS member navigating their healthcare benefits. The incumbent develops strategic communication plans and processes utilizing a broad range of mediums to communicate information to diverse audiences related to medical and other insurance products and wellness services, programs and activities.  This position requires knowledge and skills to design and utilize state of the art communication strategies aimed at specific behavioral changes.  The incumbent will establish a deep understanding of the priorities of the Health Service System and develop and refine appropriate messages, strategies, and innovative practices to achieve desired outcomes for internal and external communications.

The essential functions of this position include: 
• Plays the key leadership role in the Communications Division and ensures its capacity to deliver the most modern and effective communication services by developing and managing a new strategic communications plan involving various input from SFHSS executive leadership, member services staff all employers and various consultants; 
• Works with a third-party Benefits Communication Consultant to develop and implement a comprehensive, universal, and long-term communication plan and engagement strategy;
• Responsible for the audit and review of all communications to ensure compliance with local, state and federal laws;
• Reviews communications and provides plans to improve all electronic forms of outreach including social media;
• Works with Well-Being and Benefits Administration to establish a process to provide consistency in the look and overall presentation of communications;
• Develops and monitors communications budget working with CFO, Wellness Manager, COO and Executive Director;
• Provides communications counsel to the Executive Director including messaging strategies to employees and/or members related to building internal strength, project implementations, policy updates, and other pertinent HSS business;
• May represent the Department, including the department head, to the media as well as before the Board of Supervisors, various community groups, non-profit agencies, and delegates from other cities and countries.
• Prepares vendor Requests for Information (RFI) and Request for Proposals (RFP) as needed;
• Performs related duties and responsibilities as assigned.

Minimum Qualifications

Applicants must meet the minimum qualification requirement by the final filing date unless otherwise noted.

Minimum Qualifications:
1. Possession of a Bachelor’s degree in Communications, Journalism, English, or a closely related field; AND

2. Five (5) years of full-time professional experience in developing, implementing, and managing comprehensive communication strategic plans and outreach/public information projects utilizing a broad range of mediums and technology, of which three (3) years must include supervising professionals.

Desirable Qualifications:
• Experience in healthcare and health insurance.
• Experience in employee benefits.
• Experience in employee well-being programs.
• Senior level management experience.

Additional qualifying professional experience in developing, implementing, and managing comprehensive communication strategic plans and outreach/public information projects utilizing a broad range of mediums and technology may substitute for up to two years of the required education on a year-for year basis. Thirty (30) semester units/forty-five (45) quarter units equal one year of experience.

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://sfdhr.org/how-verify-education-requirements

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the desired job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen Computers are available for the public (from 8:00 a.m. to 5:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

 If you have any questions regarding this recruitment or application process, please contact the exam analyst, Christine Salam, by telephone at 415-557-4881, or by email at Christine.Salam@sfgov.org.

Selection Procedures

Minimum Qualification Supplemental Questionnaire (Weight: Qualifying):
Candidates will be prompted to complete a Supplemental Questionnaire as part of the online employment application. This Minimum Qualification Supplemental Questionnaire is designed to obtain specific information regarding an applicant's experience in relation to the Minimum Qualifications for this position. Applicants must also complete the official application. It is essential that applicants provide complete information in identifying their education, experience and training. The Minimum Qualification Supplemental Questionnaire will be used to evaluate if the applicant possesses the required minimum qualifications.

Applications will then be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine the applicants’ qualifications. Only those applicants whose backgrounds best match the position will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement in the selection process.

Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


General Information concerning City and County of San Francisco Employment Policies and Procedures:
Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process
or hard copy at 1 South Van Ness Avenue, 4th Floor.

Copies of Application Documents:
Applicants should keep copies of all documents submitted, as these will not be returned.

Right to Work:
All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Issued:  9/27/19
Micki  Callahan
Human Resources Director
Department of Human Resources



All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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