0932 Manager IV - Communications Director

Recruitment #PEX-0932-111793



This announcement has been amended and extended to reflect changes with the application deadline date.  Applicants who already applied under Recruitment PEX-0932-111793 during the filing period of May 19 through June 10, 2021 need not reapply and will be included in the applicant pool.

6/10/21: Extended application deadline to June 17, 2021

Who We Are

The San Francisco Human Services Agency (SFHSA) is committed to delivering essential services that support and protect people, families, and communities. We partner with neighborhood organizations and advocate for public policies to improve well-being and economic opportunity for all San Franciscans. The Agency accomplishes its mission through two departments, one office, and eight administrative divisions: the Department of Benefits and Family Support (e.g., provides low-income San Franciscans cash assistance, workforce development support, food and health care coverage, and protects children from abuse and neglect), the Department of Disability and Aging  Services (e.g., supports the well-being, safety and independence of adults with disabilities, older people, and veterans), and the Office of Early Care and Education (i.e., funds daycare and preschool programming).  Together, we support over 200,000 San Franciscans with an annual budget of over $1 billion.


Position Overview

Under the direction of the Deputy Director for Policy and Planning, the Communications Director is responsible for developing, managing, implementing, and administering a comprehensive communications strategy for SFHSA.   With the support of the Communications team, the Communications Director leads the implementation of multi-channel strategic communications plans to strengthen the awareness of the Agency’s community services and mission through branding, media relations, digital communications, multicultural public affairs campaigns and outreach, and internal communications.  The Communications Director also responds to time-sensitive crises, and media and community requests for information.


The position’s major focus is to design, plan, coordinate, and manage Agency communications, both internally and externally, using the platform of a recently launched new Agency brand.  S/he/they must also have well-developed skills in critical thinking, possess excellent communication skills, be able to build and maintain relationships with internal and external stakeholders, and lead and coordinate people who work across multiple disciplines within and outside the Agency. The Communications Director builds strategic, cross-sector partnerships with non-profit community service providers, Agency grantees, the Mayor’s Office, and San Francisco City Departments to advance shared communications priorities. 


The position manages four direct reports and leads internal collaboration with Executive members and managerial staff across all Agency programs and divisions. The Communications team is also comprised of one consultant and as-needed professional vendors.


Essential Duties and Responsibilities

  1. Manage a team of 4 communication professionals, a consultant, and as-needed professional vendors.
  2. With support of the team, create, deliver, and implement Agency communication strategy for large-scale initiatives, targeted campaigns, announcements, and press releases through all relevant outlets.
  3. Develop a public-facing communication strategy, implemented via traditional and social media, to influence public opinion and assist in increasing public access to SFHSA services.
  4. Oversee an internal-facing communication strategy to clarify and facilitate messaging among Agency executives and employees at every level.
  5. Coordinate with SFHSA Information Technology Division, the Innovation Office, the Office of Diversity, Equity, Inclusion and Belonging, and executive management and staff, and vendors to implement internal and public-facing strategies.
  6. Help develop and maintain content, consistent branding, and positive reputation across all communication materials, channels and technology; be an advocate for the Agency and its clients.
  7. In partnership with HSA’s Office of Diversity, Equity, Inclusion, and Belonging, formulate communications strategies to advance SFHSA’s values of Diversity and Racial Equity among internal staff and the larger San Francisco community. Deliver targeted outreach and build trusted partnerships with underserved communities, especially Black, Indigenous, Asian/Pacific Islander, Hispanic, Latinx, and veterans and adults with disabilities. 
  8. Monitor, evaluate, and oversee content strategy for SFHSA.org to ensure SFHSA’s brand voice is consistent, accessible and usable by the public and partner stakeholders. 
  9. Serve as the Executive Director’s liaison with other City/County staff, the Mayor’s Press Office, officials of outside agencies, media, and public for all messaging and content in their respective channels and organizations.
  10. Direct public affairs, including community relations/public information program, special events, and media relations activities, and advertising programs.
  11. Develop new media contacts and opportunities to share stories and articles about HSA.  Maintain existing relationships.
  12. Provide support on time-sensitive and strategic media responses, editorials, and key interviews.

Minimum Qualifications

  1. Possession of a baccalaureate degree from an accredited college or university; AND


  1. Six (6) years of professional experience leading the major functions of a public affairs, public information, public relations, social media, digital engagement, and community relations unit for a medium to large private or public organization.  This experience must include three (3) years supervising professional staff.


Substitution: Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of two (2) years). One (1) year is equivalent to thirty (30) semester units / forty-five (45) quarter units.


Desirable Qualifications:

The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred for hiring:

1.     Experience working as a communications professional in the public sector

2.     Experience working as a communications professional in the field of human services



**Applicants must meet the Minimum Qualification requirements by the final filing date unless otherwise noted.**

VERIFICATION OF EXPERIENCE AND/OR EDUCATION: Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

How To Apply

Applications for City and County of San Francisco jobs are only accepted through an online process. Visit www.jobaps.com/sf to register an account (if you have not already done so) and begin the application process.

  • Select the desired job announcement
  • Select “Apply” and read and acknowledge the information
  • Select either “I am a New User” if you have not previously registered, or “I have Registered Previously”
  • Follow instructions on the screen


In line with the Official Public Health Order to slow the spread of COVID-19, “shelter-in-place” has been issued for all San Francisco residents that is expected to be in effect until further notice.  As a result, Department of Human Resources (DHR)’s office (located at 1 South Van Ness Avenue, 4th Floor, and San Francisco, CA 94103) is currently closed to the general public. If you have any questions, please feel free to email the Human Resources Analyst listed on this announcement.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org, @dcyf.org, @first5sf.org).

Applicants will receive a confirmation email that their online application has been received in response to every announcement for which they file.  Applicants should retain this confirmation email for their records.  Failure to receive this email means that the online application was not submitted or received.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline.  Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Applications completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

If you have any questions regarding this recruitment or application process, please contact the exam analyst Ivy Yeung by telephone at 415-557-6205 or by email at ivy.yeung@sfgov.org.

Selection Plan

Screening of Applications

Selection Procedures

Screening of Applications: The department may implement screening mechanisms in order to determine applicants’ qualifications for this position. Applicants meeting the minimum qualifications are not guaranteed advancement through all steps in the selection process. Only applicants most closely meeting the needs of the department will be invited to continue in the selection process.

Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


Terms of Announcement:

Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations.  Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at www.jobaps.com/sf.

The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule.  Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director.  Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

General Information concerning City and County of San Francisco Employment Policies and Procedures:

Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process or hard copy at 1 South Van Ness Avenue, 4th Floor.

Copies of Application Documents:

Applicants should keep copies of all documents submitted, as these will not be returned.  

Right to Work:

All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at: http://sfdhr.org/information-about-hiring-process#applicantswithdisabilities

Clerical Errors:

May be corrected by the posting of the correction on the Department of Human Resources website at: http://www.sfdhr.org/index.aspx?page=20#announcementsdefinitions


Note on Personal Protective Equipment (PPE):

Some positions in the Human Services Agency will require the use of personal protective equipment (PPE), including but not limited to gloves, gowns, eye and face protection, and face-fitting respirators. The requirement for the use of PPE may come on short or no notice. Facial hair or any condition that interferes with a face-fitting respirator’s seal (i.e. comes between the sealing surfaces of the respirator and the wearer’s bare skin) is not permitted when face-fitting respirators are worn, including during initial or periodic respirator fit-testing. Employees who choose not to shave and do not have either American Disabilities Act (ADA) or Equal Employment Opportunity (EEO) Accommodations do not have the right to alternate work assignments or the option of using a loose-fitting Powered Air Purifying Respirator (PAPR) in place of a face-fitting respirator.


The Human Services Agency of the City and County of San Francisco is committed to a diverse, inclusive, and equitable community. Each member of our organization is responsible and accountable for promoting success, being compassionate, and ensuring that everyone has a voice to make San Francisco an inclusive and equitable place to live and work by employing fair and just practices to and for all.  



Exam Type: PEX
Issued: May 19, 2021
Carol Isen, Human Resources Director
Department of Human Resources
Recruitment ID Number: PEX-0932-111793
HSA/IY 415-557-6205


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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