3533 General Manager, KALW

San Francisco Unified School District

Recruitment #PEX-3533-082061


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 3533 General Manager, KALW

Communication Division



Who We Are

The San Francisco Unified School District (SFUSD) is the seventh largest school district in California, serving more than 57,000 students who speak more than 44 documented languages across 132 schools in the city of San Francisco every year. We aim for every student who attends SFUSD schools to discover his or her spark, along with a strong sense of self and purpose, and that all students graduate from high school ready for college and career, and equipped with the skills, capacities and dispositions outlined in SFUSD’s Graduate Profile.  Every day in our quest to achieve this mission we provide each and every student the quality instruction and equitable support required to thrive in the 21st century.



When you join our team at SFUSD you can expect to be part of an inclusive, innovative and equity-focused organization that approaches public education as a social justice movement, requiring broad collaboration across an array of strategic partners. In 2014 SFUSD created an inspiring statement, Vision 2025, which captures our aspirations and vision for the future of public education in San Francisco. Alongside the District’s strategic plan, Transform Learning. Transform Lives. SFUSD is reimagining how public education will change over the next decade to meet the dynamic future of San Francisco. As a CORE district, SFUSD is also a leader in critical systems change for more comprehensive school accountability and innovations that help strengthen the instructional core, which is the foundation of our strategic plan and Vision 2025.


About KALW

KALW is the community broadcast service of the San Francisco Unified School District, a pioneer in public broadcasting since it went on the air in 1941 as the first FM station in the West.  The station was an early NPR affiliate and served as the West Coast station of record for the BBC World Service. 


In the 21st century, KALW has grown into one of the most productive stations in public radio.  It is a leading broadcast outlet for the Bay Area’s diverse arts and music scenes.   It has developed an award-winning local newsroom with training and talent development at its core.  And thanks to partnerships with community institutions and independent producers, it is an engine for distinctive original productions, including the path-breaking podcasts 99% Invisible and Radio Ambulante.


Who We Want

We want talented people from diverse backgrounds and experiences, who are inspired by our mission steeped in equity, and who are motivated to unleash our children’s potential. We want people who are strong collaborators, skilled communicators, problem solvers and who are comfortable in a community of continuous learning.


As the 3533 General Manager, you will report to Chief Communications Officer and oversee the management and daily operations of KALW. We want someone who will assure that on-air operation reflects the mission of the station and of San Francisco Unified School District by providing guidance for development and implementation of long-range plans for present and future direction of station.

  • Act as liaison with School District administrators, School Board and other representatives of licensee

  • Represent KALW in broadcast-related matters to external constituencies at local, state and national level, interacting with community, business and public service groups, media representatives, government officials, and public broadcasting representatives on behalf of the station

  • Supervise, manage, coordinate, direct and provide oversight of the activities and duties of station employees, volunteer producers, and volunteer staff

  • Plan, direct and coordinate the operation of the station to assure compliance with all federal and state laws and regulations

  • Work with and oversee staff in production of programming and development of new programs; negotiate program acquisitions from producers and other vendors

  • Lead the production of the KALW annual budget in association with District administrators, and regularly monitors expenditures to ensure budgetary reconciliation and accountability

  • Determine funding and fundraising goals based on coordination with School District budget personnel; design and coordinate fundraising and other development activities; and supervise and coordinate underwriting activities and grant proposals

  • Set general targets for audience composition and growth; recommend and develop programming and create other strategies to achieve these goals

  • Work with District and KALW staff to develop and implement training and internship programs, including development and implementation of model programs for District students

  • Monitor industry trends, particularly in areas of technology and competitive market strategies to enable KALW to maximize opportunities and improve market position

  • Oversee the maintenance, upgrading, and improvement of technical facilities and operations; acquire and allocate resources in order to improve quality and scope of KALW's signal and services in the Bay Area

The strongest candidates will have:  

  • Knowledge of principles and practices of broadcasting management including broadcast operations and production techniques, as well as public radio programming practices;

  • Knowledge of methods and techniques of budgeting, organizing and administration;

  • Familiarity with FCC and other relevant policies, guidelines and regulations.


Minimum Qualifications

  • Bachelor’s degree (B.A./B.S.) from an accredited college or university in Broadcasting or related field

  • Seven (7) years responsible professional experience in public radio broadcasting or nonprofit budget management and grant writing, of which at least three (3) years will be in a administrative, management and/or supervisory position


What We Offer

SFUSD offers a competitive salary of $96,743 - $128,990 annually, commensurate with experience in a similar position. We offer a comprehensive benefits plan including dental and vision plans, a defined benefit pension plan, disability, life insurance, flexible spending account options and vacation time. We also offer an inclusive and equity-centered environment where we encourage staff to bring their whole selves to work.


How to Apply

  • You will be prompted to electronically attach a letter of interest, resume, list of professional references and any applicable credentials or licenses.  

  • Our Human Resources team will then review your entire application to determine your eligibility status and contact you directly should you move forward in the process.



Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/how-verify-education-requirements.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification from this and future job opportunities with the San Francisco Unified School District.

San Francisco Unified School District is an equal employment opportunity employer committed to maintaining a non-discriminatory work environment. SFUSD does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, or any other characteristic protected by applicable law.

Conviction History

As a finalist for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a finalist. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates applying for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates applying for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are selected as a finalist, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

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