9183 Communications, Marketing & Outreach Director

9183 Deputy Director I, MTA

Recruitment #PEX-9183-102078


The following information describes the civil service classification for which applications are being solicited.
Make sure you read the entire announcement before completing the application form.
The purpose of this announcement is to fill a vacant position in this classification.


Division: Communications, Marketing & Outreach 
Work Location: One South Van Ness Avenue, 7th Floor, San Francisco, CA 94103
Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m.

APPOINTMENT TYPE: Permanent Exempt, Full Time – This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

About the SFMTA:
The San Francisco Municipal Transportation Agency (SFMTA) connects San Franciscans with their communities to enhance the economy, environment and quality of life in the city. Whether you ride Muni, drive a car, walk, bike, take a taxi or ride paratransit, the SFMTA helps you get where you need to go easily and safely. 

The SFMTA is unlike any other transportation agency in the United States. Established by the voters of San Francisco in 1999, it brought together multiple city agencies, including the Department of Parking and Traffic, Muni and, in 2009, the Taxi Commission to ensure that the city’s transportation system is managed in a coordinated fashion. 

As an independent agency within the City and County of San Francisco, the SFMTA is governed by a seven-member Board of Directors who are appointed by the Mayor and confirmed by the Board of Supervisors. The SFMTA Board provides policy oversight, approves the budget, approves permits for emerging mobility services and ensures that the public has a voice in the transportation issues that impact their communities.

Position Description:
The Communications, Marketing & Outreach Director (Communications Director) is responsible for shaping and delivering a comprehensive narrative about the SFMTA – describing the agency’s mission, goals, programs, decisions, and the overall context of transportation and infrastructure in San Francisco. The Communication Director accomplishes this by:

• Managing media relations, social media, marketing, public outreach and engagement to positively impact the external perception of the agency.
• Aligning SFMTA staff with the agency’s activities through clear internal communication.
• Supporting and enhancing the agency’s brands.
• Setting high standards that ensure excellent communications products and service by SFMTA staff.
• Advising the Director of Transportation and other senior staff on best practice strategic communications approaches to elected officials and other key stakeholders.

The Communications Director is a key advisor to the Director of Transportation. The Communications Director also advises other members of the Executive Team as well as senior managers across the agency on a range of issues, including policies, communications programs, and long-term plans to strengthen the SFMTA’s relationship with communities and stakeholders and enhance recognition of the SFMTA as providing essential public services.  The Communications Director is responsible for incident response as well as proactive strategic communications. This position provides the overall direction of the SFMTA’s internal and external communications including strategic communications, public outreach & engagement, crisis communication, social media, marketing, customer communications and customer notifications, and digital and creative services. The Communications Director is also responsible for the Division’s budget, hiring, staff work program accountability, and talent retention. 

The Communications Director leads and works closely with approximately 50 diverse staff members who function in a variety of job types. The functional expertise of the Division enables the SFMTA to keep customers, stakeholders and diverse members of the public informed about transportation services, capital projects, and policies that impact people and the communities the agency serves. 

The Communications Director contributes communications strategy and counsel to agency-wide executive level discussion issues and works closely with other Division Directors to advance the agency’s mission. In addition, the Communications Director works directly with the SFMTA Executive Team and the Mayor's Office to provide leadership and strategy on highly visible communications matters. The position is responsible for identifying opportunities for positive visibility, public education, and positive media coverage for the SFMTA. The Communications Director will establish and maintain a broad and deep network at all levels across the SFMTA and other city and regional agencies.  

As a member of the Executive Team, the Communications Director serves as a cultural model within the agency, modeling the core values of respect, integrity and inclusiveness.  The Communications Director is the guardian of the agency’s communications integrity: ensuring confidence in messages, communication that is supported by facts, a commitment to inclusive engagement, and transparency and honesty.

Examples of Important and Essential Duties:
• Assumes full leadership and management responsibility for all Communications, Marketing and Outreach services and activities including marketing and customer communications, public outreach and engagement, strategic and internal communications, and media relations.
• Develops and implements a comprehensive communications plan, including crisis communications, for the SFMTA. 
• Oversees the development, implementation, and evaluation of assigned Division goals, objectives, policies and priorities.  
• Provides leadership in developing and executing plans to address issues of interest and concerns to Muni and other transportation system users. 
• Establishes appropriate service and staffing levels; creates and oversees Division budget.
• Assesses and monitors work load, administrative and support systems, and internal reporting relationships; identifies opportunities for improvement; directs and implements changes. 
• Oversees hiring and team member development; motivates and evaluates personnel; provides or coordinates management staff training; works with employees to identify areas of growth and address deficiencies; implements discipline according to agency policies and procedures.
• Negotiates and resolves sensitive and challenging issues related to agency policies, projects, or programs; advises agency on communication strategies for crises and contentious policies, projects, or programs. 
• Provides counsel to agency leadership on public perception of policies, decisions, and projects and develops communications strategies that maximize opportunities and that mitigate concerns.
• Drafts communications/marketing policies and collaborates with others internal and city stakeholders on policy refinement, adoption, and implementation.
• Prepares and presents staff reports and other necessary communications.

1. Possession of a bachelor’s degree from an accredited college or university; AND

2. Seven (7) years of professional experience in communication, media, government or community affairs, public administration, or related experience including creating and implementing internal and external communications plans/programs. This experience must include at least four (4) years of management responsibility, including hiring, performance planning, and evaluation.

Education Substitution: Additional qualifying experience as described above may substitute for up to two (2) years the required education on a year-for-year basis.  One-year will be considered equivalent to 30 semester units/forty-five (45) quarter units.

1. Applicants must meet the minimum qualifications by the final filing date unless otherwise noted. 
2. One year of full-time experience is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.).  Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time experience. 

• Direct experience in at least three of the following:
o Internal Communications
o Marketing
o Outreach/public engagement on major policy initiatives or construction projects
o Crisis communications
o Journalism/media production
o Media relations
o Social media strategies
• Leadership managing communications in a highly visible, complex agency, institution or company.
• Demonstrated experience as an effective manager, building trust, delegating, coaching, developing staff, and establishing and upholding systems of accountability.
• Excellent interpersonal skills: honesty, tact, responsiveness, emotional intelligence, self-awareness.
• High ethical standards for self and others.
• Up-to-date knowledge of communications, marketing, media practices, technologies, trends and opportunities.
• Comfort working through conflict to productive outcomes; training in negotiation, facilitation skills, and/or conflict resolution practices.
• Up-to-date knowledge of communications, marketing, media practices, technologies, trends, and opportunities. 
• Conversant in modern concepts of equity, inclusion, and social justice and how these relate to the work of a transportation agency.
• Demonstrated ethos of public service.
• Knowledge of San Francisco neighborhoods, stakeholders, and politics.
• Passion for the SFMTA’s work and mission.

San Francisco Municipal Transportation Agency employment applications for this position will be accepted through an on-line process only.  A resume and cover letter must be attached to the online application. Mailed, hand delivered or faxed applications will not be accepted. Visit www.jobaps.com/sf to begin the application process.

• Click and select Communications, Marketing & Outreach Director (9183 Deputy Director I, MTA) (PEX-9183-102078)
• Click on “Apply” and read and acknowledge the information
• Click on “I am a New User” if you have not previously registered, or on “I have REGISTERED PREVIOUSLY”
• Follow instructions given on the screen.

To submit resume using the online application:
• Select the “Resume” tab in the online application
• Follow instructions given on screen.

To submit cover letter using the online application:
• Select the “Other” tab in the online application
• Choose “Upload” as your method of submittal
• Click on “Upload Attachment”
• Follow instructions given on screen.

If you are having trouble attaching your resume and cover letter to the online application, you may submit by email to Tracy Pon, Analyst at Tracy.Pon2@sfmta.com or Kitty Wong, Analyst, at Kitty.Wong@sfmta.com, subject: Communications, Marketing & Outreach Director (9183 Deputy Director I, MTA) (PEX-9183-102078). Résumé will not be accepted in lieu of completing the online application.

Computer kiosks are available for the public from 8:00 a.m. to 5:00 p.m. Monday through Friday to file online applications in the lobby of the Department of Human Resources, 1 South Van Ness Avenue, 4th Floor, San Francisco and in the lobby of SFMTA Human Resources office, 1 South Van Ness Avenue, 6th Floor, San Francisco.

Applicants may be contacted by email about this announcement and, therefore, it is their responsibility to ensure that their registered email address is accurate and kept up-to-date.  Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter.  To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses: (@sfgov.org, @sfmta.com).

Upon successful submittal of the application online, the applicant will receive a notification on the screen, as well as in the applicant’s e-mail inbox, acknowledging the receipt of the application. If you are having difficulty submitting your application online, please contact us at 415.701.4554 or 415.701.5026 between 8:30 a.m. – 12:00 p.m. and 1:00 p.m. - 4:30 p.m. Monday through Friday or by e-mail at Tracy.Pon2@sfmta.com or Kitty.Wong@sfmta.com.

Applicants may be required to submit verification of qualifying experience and education at any point in the application and/or departmental selection process. Written verification (proof) of qualifying experience must verify that the applicant meets the minimum qualifications stated on the examination announcement. Written verification must be submitted on employer’s official letterhead, specifying dates of employment, types of employment (part-time/full-time), job title(s), description of duties performed, and the verification must be signed by the employer. City employees will receive credit for the duties of the class to which they are appointed. Credit for experience obtained outside of the employee’s class will be allowed only if recorded in accordance with the provisions of the Civil Service Commission Rules. Experience claimed in self-employment must be supported by documents verifying income, earnings, business license and experience comparable to the minimum qualifications of the position. Copies of income tax papers or other documents listing occupations and total earnings must be submitted. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

Qualified applicants with disabilities requiring reasonable accommodation in the selection process must contact the Agency by phone at 415.701.4554 or 415.701.5026 or, if hearing impaired at 415.701.5043 (TTY) or in writing to the SFMTA Human Resources Operations Section, 1 South Van Ness Avenue, 6th Floor, San Francisco, CA 94103 (specify Class 9183 – Communications, Marketing & Outreach Director).

Applicants are responsible for updating their email address or mailing address. Contact Information must be updated online at http://www.jobaps.com/sf by clicking on “Update My Contact Info” and logging into your account.  If updating contact information online, applicants must contact the analyst at 415.701.4554 or 415.701.5026 immediately to inform them of the change. Failure to do so may result in the loss of eligibility.

Make sure your application and any attachments to the application submitted at the time of filing are complete and accurate and include details on all experience, education, training and other information that qualifies you for this recruitment. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes. Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not be used for scoring or considered to determine whether you meet the minimum qualifications.

General Information concerning City and County of San Francisco Employment Policies and Procedures:
Important Employment Information for the City and County of San Francisco can be obtained at http://sfdhr.org/information-about-hiring-process or hard copy at 1 South Van Ness Avenue, 4th Floor.

Copies of Application Documents:
Applicants should keep copies of all documents submitted, as these will not be returned.

Right to Work:
All persons entering the City and County of San Francisco workforce are required to provide verification of authorization to work in the United States.

Applicants with disabilities who meet the minimum eligibility requirements for this job announcement can find information on requesting a reasonable ADA Accommodation at:

Employee Wellness Program:
The SFMTA strives to be your employer of choice by providing an environment that supports your personal health & wellbeing with physical, nutritional, mental/emotional and financial resources. 
Since 2010, the SFMTA has been providing worksite wellness activities, as well as providing recognition opportunities to those individuals who successfully achieve personal milestones in wellness.  For more details on the Wellness Program, please visit Employee Wellness Program Description page.


Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


Powered by JobAps