1314 Public Relations Officer

Recruitment #TEX-1314-096935



The following information describes the civil service classification for which applications are being solicited.
Make sure you read the entire announcement before completing the application form.
The purpose of this announcement is to fill vacant positions in this classification.

Number of Position(s): Two (2)
Division: Communications and Marketing
Section/Unit: Public Outreach & Engagement
Work Location: 1 South Van Ness, 3rd floor, San Francisco, CA
Work Hours: Monday-Friday, 8:00am-5:00pm

APPOINTMENT TYPE: Temporary Exempt, Full Time not to exceed three (3) years – This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

There are two vacancies with the Public Outreach & Engagement unit in the Communications Division, under supervision of the Public Outreach & Engagement Manager. One position will support the newly developed Construction Mitigation Program. The second position will be responsible for supporting the successful project implementation and completion of the L Taraval Improvement Project and the Better Market Street Project.

The positions each work on highly visible SFMTA projects and require a high degree of comfort with public engagement and strong communications skills. Successful candidates must be capable of designing successful public participation processes, facilitating community dialogue and building consensus among different stakeholders.

Construction Mitigation Program:
While City construction projects have the potential to stimulate long-term economic benefits, in the short term, these projects can sometimes have negative impacts to surrounding small businesses. Often times during the construction phase of a project, access is limited, resulting in changes in customer shopping patterns. In November 2017, the Mayor announced that the City and County of San Francisco would advance a Construction Mitigation Program. The Construction Mitigation Program is an interagency effort and process that places a greater emphasis on business outreach prior to and during construction to help better mitigate major construction impacts to those businesses located along commercial corridors.

The Construction Mitigation Public Relations Officer will be responsible for framing how this program should be positioned to audiences. The position will also develop the resources, tools, templates and tracking mechanism to assist staff with the development of construction mitigation plans for all of the SFMTA’s transportation projects. The position will facilitate meetings and provide guidance to staff on the Construction Mitigation program and its guidelines. The candidate will be a liaison with the Mayor’s Office of Economic Workforce Development to ensure agreements are documented, followed and implemented for all small business support services provided for projects. The position will also be a liaison between multiple city departments, merchant groups, the public, and key stakeholders, and perform other duties as assigned.

L Taraval Improvement Project/Better Market Street Project:
The L Taraval Improvement Project is an interagency streetscape and rail replacement project that includes major utility, paving and street safety upgrades in the Sunset neighborhood. One of the largest and most visible projects to improve Muni, outreach and early implementation has been ongoing for the past two years and construction is planned for another two and a half years. This project’s implementation is expected to greatly improve the safety and reliability of transportation choices on the corridor.

The Better Market Street Project is an inter-agency project which will include infrastructure and streetscape improvements on the City’s most iconic and transit-rich street. The $400+ million project is expected to begin construction in 2020.
The Public Relations Officer will be responsible for supporting the successful project implementation and completion of both the L Taraval Improvement Project and Better Market Street Project.

The Public Relations Officer will act as the primary liaison between the SFMTA, other city agencies working on the corridor, the Project Manager and key stakeholders including the public, local community interests, the business community, advocates and local, state and federal elected officials.

The Public Relations Officer will develop strategic communications that frame the projects and its benefit to the public, develop relationships with local communities and businesses to keep them informed on project impacts and milestones, and craft and implement cutting-edge communications plans to successfully deliver the project.

The Public Relations Officer will manage nearly all aspects of disseminating public information and engaging public participation in accordance with the SFMTA’s Public Outreach and Engagement requirements. This includes but is not limited to identifying and tracking key milestones; ensuring completion of construction mitigation efforts; developing presentations for public meetings and board presentations; staffing community meetings; answering public inquiries and sunshine requests; documenting public activities and follow-ups. The position will work in close coordination with key members of the SFMTA Communications, Government Affairs, and the Transit Division, as well as the Mayor’s Office of Economic and Workforce Development and others, to ensure coordinated and cohesive communications.

• Directs and coordinates public information, communications and marketing for the program and/or project.
• Ensures the timely dissemination of project information to the public and internal and external stakeholders.
• Provides proactive and reactive messaging that supports key initiatives for the program;
• Works with staff, city partners, small business groups and other key stakeholders on ensuring the development of construction mitigation plans for projects.
• Ensures public engagement and participation throughout the remainder of the project
• Manages construction mitigation agreements, reports and documentation efforts.
• Develops and maintains an effective communication system designed to respond to inquiries, complaints (complaints log); prepares agendas, reports, and documents.
• Represents the Department for construction mitigation before City officials/Board of Supervisors, commissions, and/or other groups.
• Coordinates with cross-functional teams to implement consistent communications.
• Leads the development and strategy around new and existing communication channels.
• Manages and supervises staff and contractors.
• Develops and manages communication program budgets for program and/or project.
• Performs other related duties and responsibilities as assigned.

Nature of Work: The positions may require working evenings and weekends on an as needed basis.

1. Possession of a baccalaureate degree from an accredited college or university with major coursework in public relations, journalism, English, mass communications, public administration, public policy or a closely related field; AND

2. Four (4) years of verifiable full time professional experience in editorial, newspaper, magazine, radio, television, public relations, social media, digital engagement, or advertising. This experience must be equivalent to job code 1312 Public Information Officer for the City and County of San Francisco and must include at least one (1) year of experience in planning and conducting a public relations, public information, or public education program; AND 

3. Possession of a current valid driver’s license.

1. Additional experience as described above may be substituted for the required degree on a year-for-year basis (up to a maximum of 2 years). Thirty (30) semester units or forty-five (45) quarter units equal one year.

2. Possession of a Master’s degree from an accredited college or university in public relations, journalism, mass communications or a closely related field may substitute for up to one (1) year of the required experience.

Applicants must meet the minimum qualifications by the final filing date unless otherwise noted.
One year full-time experience is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week.). Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time experience.

• Strong public relations skills, including experience in public outreach, community relations, communications and conflict resolution.
• Experience in building successful outreach programs for major projects and/or initiatives.
• Exceptional writing and public speaking skills.
• Possession of strong political and diplomatic skills.
• Knowledge and understanding of San Francisco city government and key stakeholders;
• Ability to work with a wide range of stakeholders to facilitate dialogue and consensus through an open and inclusive public involvement process.
• Strong ability to thrive in a dynamic, fast-paced environment with multiple demands and priorities.
• Ability to distill highly technical information into simple concepts for non-technical stakeholders.
• Ability to work collaboratively with other job functions including project managers, engineers, contractors, communications consultants and others.
• Experience with budget management.
• Experience with IAP2 Public Participation skills and concepts.
• Experience with Microsoft Office including: Word, Excel, PowerPoint and Project.
• Proficient in Salesforce.

City and County of San Francisco employment applications for this position will be accepted through an on-line process only. A resume and cover letter describing how you meet the qualifications must be attached to the online application. Mailed, hand delivered or faxed applications will not be accepted. Visit www.jobaps.com/sf to begin the application process.

• Click and select 1314 Public Relations Officer (TEX-1314-096935)
• Click on “Apply” and read and acknowledge the information
• Click on “I am a New User” if you have not previously registered, or on “I have
• Follow instructions given on the screen.

To submit resume using the online application:
• Select the “Resume” tab in the online application
• Follow instructions given on the screen

To submit cover letter using the online application:
• Select the “Other” tab in the online application
• Choose “Upload” as your method of submittal
• Click on “Upload Attachment”
• Follow instructions given on the screen

If you are having trouble attaching your resume and cover letter to the online application, you may submit by fax to (415) 581-5120, ATTN: 1314 Public Relations Officer (TEX-1314-096935). Résumé will not be accepted in lieu of completing the online application.

Computer kiosks are available for the public from 8:00 a.m. to 5:00 p.m. Monday through Friday to file online applications in the lobby of the Department of Human Resources, 1 South Van Ness Avenue, 4th Floor, San Francisco and in the lobby of SFMTA Human Resources office, 1 South Van Ness Avenue, 6th Floor, San Francisco.

Applicants may be contacted by e-mail. It is their responsibility to ensure that their registered e-mail address is accurate and kept up-to-date. Also, applicants must ensure that email from CCSF is not blocked on their computer by a spam filter. To prevent blocking, applicants should set up their email to accept CCSF mail from the following addresses: (@sfgov.org, @sfdpw.org, @sfport.com, @flysfo.com, @sfwater.org, @sfdph.org, @asianart.org, @sfmta.com, @sfpl.org).

Upon successful submittal of the application online, the applicant will receive a notification on the screen, as well as in the applicant’s e-mail inbox, acknowledging the receipt of the application by the SFMTA - Operations Section. If you are having difficulty submitting your application online, please contact us at (415) 646-2744 between 8:30 a.m. – 12:00 p.m. and 1:00 p.m. - 4:30 p.m. Monday through Friday.

If you have any questions regarding this recruitment or application process, please contact the analyst, Lisamarie Gibson, by telephone at (415) 646-2744 or by email at Lisamarie.Gibson@sfmta.com.

Applicants may be required to submit verification of qualifying education and experience at any point in the application and/or departmental selection process. Written verification (proof) of qualifying experience must verify that the applicant meets the minimum qualifications stated on the examination announcement. Written verification must be submitted on employer’s official letterhead, specifying dates of employment, types of employment (part-time/full-time), job title(s), description of duties performed, and the verification must be signed by the employer. City employees will receive credit for the duties of the class to which they are appointed. Credit for experience obtained outside of the employee’s class will be allowed only if recorded in accordance with the provisions of the Civil Service Commission Rules. Experience claimed in self-employment must be supported by documents verifying income, earnings, business license and experience comparable to the minimum qualifications of the position. Copies of income tax papers or other documents listing occupations and total earnings must be submitted. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at http://sfdhr.org/index.aspx?page=456.

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Applications will be screened for relevant qualifying experience. Additional screening mechanisms may be implemented in order to determine candidates’ qualifications. Only those applicants who most closely meet the needs of the Agency will be invited to participate in the selection process. Applicants meeting the minimum qualifications are not guaranteed advancement to the interview.

Qualified applicants with disabilities requiring reasonable accommodation in the selection process must contact the SFMTA by phone at (415) 646-2744 or, if hearing impaired at (415) 701-5043 (TTY) or in writing to the SFMTA Human Resources, HR Operations Section, 1 South Van Ness Avenue, 6th Floor, San Francisco, CA 94103 (specify class 1314).

Applicants are responsible for updating their email address or mailing address. Contact Information must be updated online at http://www.jobaps.com/sf by clicking on “Update My Contact Info” and logging into your account. If updating contact information online, applicants must contact the analyst at (415) 646-2744 immediately to inform them of the change. Failure to do so may result in the loss of eligibility.

Make sure your application and any attachments to the application submitted at the time of filing are complete and accurate and include details on all experience, education, training and other information that qualifies you for this recruitment. Failure to submit a complete and accurate application at the time of filing may result in your ineligibility for this recruitment or inability to receive full credit for scoring purposes. Any new information concerning work experience, education, training and other information that is submitted after the filing deadline may not be used for scoring or considered to determine whether you meet the minimum qualifications.

The SFMTA strives to be your employer of choice by providing an environment that supports your personal health & wellbeing with physical, nutritional, mental/emotional and financial resources. Since 2010 the SFMTA has been providing worksite wellness activities, as well as providing recognition opportunities to those individuals who success-fully achieve personal milestones in wellness. For more details on the Wellness Program, please visit Employee Wellness Program Description page.


Conviction History

As a selected candidate for a job, you will be fingerprinted, and your fingerprints will be sent to the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). The resulting report of your conviction history (if any) will be used to determine whether the nature of your conviction (or arrest, in limited circumstances) conflicts with the specific duties and responsibilities of the job for which you are a selected candidate. If a conflict exists, you will be asked to present any evidence of rehabilitation that may mitigate the conflict, except when federal or state regulations bar employment in specific circumstances, such as:

  • Candidates for positions with the Unified School District and the Community College District may be disqualified from consideration should their conviction history not meet the standards established under the California Education Code.
  • Candidates for positions with the Recreation and Park Department may be disqualified from consideration should their conviction history not meet the standards established under California Public Resources Code 5164.

Having a conviction history does not automatically preclude you from a job with the City.

If you are a selected candidate, the hiring department will contact you to schedule a fingerprinting appointment.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.


All employees hired on or after January 10, 2009 will be required (pursuant to San Francisco Charter Section A8.432) to contribute 2% of pre-tax compensation to fund retiree healthcare. In addition, most employees are required to make a member contribution towards retirement, ranging from 7.5%-13.25% of compensation. For more information on these provisions, please contact the personnel office of the hiring agency.

For more information about benefits, please click here.


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