Parks Marketing & Promotion Specialist (#RM0100)
$30.10-$36.58 Hourly / $5,217.00-$6,341.30 Monthly / $62,604.09-$76,095.66 Yearly

Under general supervision, performs responsible marketing assignments for various promotions and marketing of park services, facilities and programs; and does related or other work as required in accordance with Rule 3, Section 3 of the Civil Service Rules.

An employee in this single position class is responsible for the development and implementation of marketing plans for a variety of programs to promote the use of County Parks. Direction is received from the Parks and Recreation Division.

• Designs and develops a parks' marketing plan to encourage use of County parks; develops and updates mailing lists, media catalogs, and sponsor lists; participates in estimating expenditures for budgeting, and make budget recommendations related to marketing activities; may recommend marketing policies and procedures.
• Plans, coordinates and implements special events and programs within the parks; recruits sponsors, volunteers, and other participants; may direct other park staff in their participation in these programs; and may evaluate program effectiveness.
• May develop and maintain a speakers bureau for parks facilities and activities; arranges and participates in presentations to schools, clubs, and other interested groups.
• Under supervision, coordinates the preparation and distribution of department press releases, public service announcements, advertising flyers, brochures; and other departmental marketing information; attends meetings to develop promotional ideas and solicit contributions.
• Coordinates and participates in tours of parks facilities; and other special projects assigned.
• Researches and interprets laws, ordinances, and policies that may apply to programs and events; recommends alternative approaches as appropriate.
• Coordinates the public relations activities of the Parks and Recreation Division; develops an annual strategic plan for marketing activities based on objectives provided by the Parks and Recreation Division.
• Assists in grant application and acquisition.
• Develops customer surveys, recognition programs, newsletters, brochures, and works with concessionaires to improve service and revenues.

Education: Graduation from an accredited four-year college or university with major in business or public administration, marketing, environmental resources, park or recreation management, public relations, communications, or related field.

Experience: Two years of increasingly responsible work experience, performing marketing, promotions, or public relations activities.

License:  Possession of valid California Driver's License.

Park and recreation management principles; park marketing and promotion techniques; principles and practices of public relations; principles of management and organization; effective communication techniques, public relations techniques; advertising principles and practices; statistical gathering; presentations principles and practices; and relevant computer hardware and software.

Effectively market various aspects of services provided by the Parks and Recreation Division; plan, organize, coordinate and evaluate marketing program activities; read, understand, interpret and apply laws, ordinances, policies; express self clearly and concisely, orally and in writing; coordinate activities with several diverse groups; establish and maintain effective working relations; lead and direct others; operate business machines and computers to perform applicable work.

Mobility-Frequent sitting for long periods; occasional use of key boards, standing for long periods, walking, pushing/pulling, bending/squatting, driving, and climbing stairs; Lifting-Occasional lifting up to 70 pounds; Vision-Sufficient to read written material with depth and color perception; Dexterity-Frequent writing and holding, occasional reaching, grasping, repetitive motion; Hearing/Talking-Frequent hearing of normal speech via telephone/radio; frequent talking in person and via telephone; frequent speaking before groups, public contact; Work Conditions-Occasional exposure to indoor and outdoor weather climate; occasional overtime, weekend and evening work.