Introduction
This is technical and
creative work producing, directing, filming, and editing of video content for
distribution across social multimedia platforms, on behalf of the Public
Information Office
Nature Of Work
An employee in this class
is responsible for planning, coordinating, directing, and producing engaging
content related to services, programs, initiatives, and personnel. The employee
is expected to exercise initiative and independent judgment in the professional
and technical aspects of video production. Tact and courtesy are required when
providing technical assistance and advice to department personnel on ideas that
promote or explain their work to the public and internally. Work includes all
aspects of digital media production, including the ability to deliver on tight
deadlines, to help write scripts, to conduct interviews on camera, to
collaborate with multiple departments, and to ultimately produce compelling and
high-quality content that showcases desired results. Work is reviewed through
conferences, reports submitted, videos produced, and results obtained
Examples of Duties
Creates storyboards, produces, and shoots videos and public service
announcements.
Works in conjunction with the Public Information Office staff to prepare
social media videos, infographics, flyers, posters and other promotional
material that showcase the services or activities of various units.
Develop social media campaigns to address specific goals and initiatives.
Live streaming of press conferences on social media platforms as
directed.
Set-up for department events to include camera, lighting, and audio
elements.
Proactively brainstorms, including mocking up design ideas and presenting
strategic communication ideas to internal staff.
Coordinates printing services as needed.
Performs related work as required.
Knowledge, Skills & Abilities
Working knowledge of: graphic design
software, techniques, and concepts is expected; video production including
directing, technical directing, camera, graphics, audio, and editing; waveform
monitor, vectorscope, word processing and scripting programs, Adobe Software.
Ability to: operate common
video production equipment such as cameras, follow social media trends for
editing, posting and video styles, create detailed graphics for use in videos,
edit in different aspect ratios for mobile devices, ability to shoot clear,
still photos on DSLR or similar professional-level still cameras, edit still
photos for use on social media and marketing materials, operate common video
production equipment such as cameras, switchers, audio mixers, and editors;
perform troubleshooting; clearly express complex ideas verbally and in written
form; edit material; instruct others in the use and care of production
equipment; plan, coordinate, and direct television productions; perform word
processing and script writing; establish and maintain effective working
relationships with others.
Skill in: operation of video
production and video editing equipment; still photography cameras, graphic
design software and operation of motor vehicles.
Physical Requirements
Ability to lift 20-40 lbs., mostly sedentary and standing; and a combination of working indoors and outdoors. Requires extended use of computer, typing and viewing monitor.
Minimum Qualifications
Graduation from an accredited college or university with a bachelors’
degree in communications, journalism, public relations, marketing, graphic
design or related field and two (2) years of experience, with focus on
photography, digital photography, filming and video editing; or graduation
from an accredited college or university with a associates degree in
communications, journalism, public relations, marketing, graphic design or
related field and four (4) years of experience, with focus on photography,
digital photography, filming and video editing. OR an equivalent combination of education (not less than
possession of a high school diploma/GED), training and experience that would
reasonably be expected to provide the job-related competencies noted above.
Licenses or Certifications
Possession of a valid Florida driver’s license.
Examination
Evaluation
of education and experience. Drug testing is included in all
pre-employment processing.
Comments
Employees may be required
to work rotating shifts, including nights, weekends, holidays, and overtime as
needed. During periods when the Mayor issues an emergency declaration for the
City of Tampa, all employees may be required to work in preparation, response
or recovery activities related to the stated emergency.