Nature Of Work
An employee in this position will primarily manage the City
of Tampa's social media accounts and create digital content including video,
photography, and graphic designs. They will understand the City’s branding
standards and develop content that complements the brand, collaborating with
other departments to ensure consistency in messaging. This role is pivotal in
executing and refining the City’s credibility by ensuring consistency in voice
and brand. The employee will work in a fast-paced environment, spending much of
their day going from various events to meetings throughout the city. They must
be able to work independently, including driving to and from events. Tact and
courtesy are expected, as the position often requires higher-level executive
and client interaction skills. Work is reviewed through observation of final
product and feedback from departments regarding results obtained.
Examples of Duties
Manage City of Tampa's social
media accounts, including generating, editing, publishing, and sharing daily
content.
Develop social media campaigns to
address specific goals and initiatives.
Monitor and engage in City-related
online conversations.
Respond to social media inquiries
in a timely and courteous fashion.
Analyze social media performance
metrics and make recommendations for improvement.
Coordinate printing services as
needed.
Perform related work as required.
Knowledge, Skills & Abilities
Working knowledge of: English grammar, composition, and
punctuation; publication formats and procedures; methods, principles, and
practices utilized in graphic design; Adobe Photoshop CC, InDesign CC,
Illustrator CC, and Premiere Pro CC; all applicable social media and analytics
platforms; MS Office; Google Drive; photographic techniques and materials;
video editing software; website development.
Ability to: effectively
communicate through written and verbal skills; handle the pressure of meeting
tight deadlines; learn and adapt quickly to change; demonstrate time management
and organizational skills; maintain quality check on all pieces; establish and
maintain effective working relationships with other employees, supervisors,
departmental representatives, and the public.
Skilled in: the operation of
Windows-based computers; the use of Apple iPhone and iPad.
Physical Requirements
Mostly sedentary, indoors, requires extended use of
computer, typing and viewing a monitor.
Minimum Qualifications
Graduation from an accredited college or university with a bachelor’s
degree in journalism, public relations, marketing, communications, graphic design,
or related field and a minimum of six (6) months of experience as a graphic
designer, social media coordinator, and/or copywriter. Or an equivalent combination of education (not less than
possession of a high school diploma/GED), training and experience that would
reasonably be expected to provide the job-related competencies noted above.
Licenses or Certifications
Valid Florida driver’s license required.
Examination
Evaluation
of education and experience. Drug testing is included in all
pre-employment processing.
Comments
Employees may be required to work rotating shifts, including
nights, weekends, holidays and overtime as needed. During periods when the
Mayor issues an emergency declaration for the City of Tampa, all employees
may be required to work in preparation, response or recovery activities
related to the stated emergency.
Benefits
Health, vision, dental, and life insurance; annual and sick leave; paid holidays; pension and tax-deferred compensation (457) plans; and more.
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