Digital Content Creator

Health, vision, dental, and life insurance; annual and sick leave; paid holidays; pension and tax-deferred compensation (457) plans; and more.

An employee in this position will understand the City’s branding standards and develop graphic, video, and social media content that complements the brand. They will collaborate with other departments and team members to ensure consistency in proper messaging that supports the city’s strategic goals through print, digital, web, and social media outlets. This person will play a pivotal role in executing and refining the City’s credibility by ensuring consistency in voice and brand. The employee will also monitor/engage in City-related social media conversations/inquiries and track social media performance analytics, while staying abreast of the latest industry trends. Under general supervision, the employee is required to exercise reasonable initiative and independent judgment in performing work assignments. Tact and courtesy are expected, as the position often requires higher-level executive and client interaction skills. Work is reviewed through observation of final product and feedback from departments regarding results obtained.

Provides the following services to all city departments: brand identity, logo design, video production, and graphics development of creative themes and schematics; strategy to achieve their goals through print and digital media; image/photo enhancement and/or manipulation; design and execution of creative, high-quality, print-ready publications.

Generates, edits, publishes and shares daily content (original text, images, video or HTML) to all applicable social media outlets.

Develop social media campaigns to address specific goals and initiatives.

Monitor and engage in City-related online conversations.

Respond to social media inquiries in a timely and courteous fashion.

Use creative thinking and initiative to analyze social media performance metrics and make recommendations on content, design or features to improve effectiveness.

Proactively brainstorms, including mocking up design ideas and presenting strategic communication ideas to internal staff.

Coordinates printing services as needed.

Performs related work as required.

Working knowledge of: English grammar, composition, and punctuation; publication formats and procedures; methods, principles, and practices utilized in graphic design; the programs utilized in graphic design and video production including Adobe Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC; all applicable social media and analytics platforms; MS Office; Google Drive.

Some knowledge of: photographic techniques and materials; amateur video editing software; website development.

Ability to: effectively communicate through written and verbal skills; handle the pressure of meeting tight deadlines; learn and adapt quickly to change; demonstrate time management and organizational skills; maintain quality check on all pieces; establish and maintain effective working relationships with other employees, supervisors, departmental representatives, and the general public.

Skill in: the operation of Windows-based computers; the use of Apple iPhone and iPad.

Graduation from an accredited college or university with a bachelor’s degree in Journalism, Public Relations, Marketing, Communications, Graphic Design, or related field and a minimum of six (6) months of experience as a graphic designer, social media coordinator, and/or copywriter.

 

Valid Florida driver’s license required.

During periods when the Mayor issues an emergency declaration for the City of Tampa, all employees may be required to work in preparation, response or recovery activities related to the stated emergency.