This is highly responsible professional and managerial work
involving public relations, media relations, communication strategy, community
relations, marketing, promotional activities, special projects, social media
and event coordination in support of the mission of the Mayor’s Office and the
City of Tampa.
Nature Of Work
The Communications Director is an integral part of the senior
leadership team. The employee’s leadership and vision are key components to
ensuring an engaged and informed community through strategic, consistent and
frequent communication. Under administrative direction, the employee in this
class is responsible for performing work of considerable difficulty in
strategizing all public relations, media relations and community relations
efforts of the City of Tampa. The employee: works as senior staff and policy
advisor to the Mayor and other city department directors as needed; guides the
Mayor and the Chief of Staff in the development of long range communication
goals and objectives as well as the development of communication policies and
procedures; and, serves as chief liaison to all local and national media
outlets. The position requires the exercise of considerable initiative and
independent judgment as well as the ability to develop effective, positive
relationships with area organizations in both the public and private sectors throughout
the Tampa Bay region. Additionally, the position requires a complete and
thorough understanding of public relations’ ethics, principles and practices.
It requires proven experience in successful public relations efforts as well as
the ability to translate those specialized communication skills into the
highest quality work, reflective of the high standards of the Mayor. Work is
reviewed by conferences and results obtained. Appointed position; employee
serves at the pleasure of the Mayor.
Examples of Duties
develops, organizes, supervises and reviews the work of managerial,
professional and technical staff engaged in engaged in marketing and communications
programs for the City on a local, state, and national level.
- Provides leadership
and guidance to city departments in all communications for public distribution;
ensures consistent and clear messaging of the Mayor’s initiatives.
coordinates and participates in television and radio appearances to promote municipal
plans and activities, and secures public service announcements from media
and implements short-range and long-range advertising and promotional plans; performs
marketing and communications functions pertaining to the city’s initiatives,
operations and strategic goals including but not limited to planning,
organizing, developing, and executing comprehensive public relations programs
to communicate the goals, objectives, initiatives, programs, and
accomplishments of the City of Tampa and its departments.
responses to media inquiries on behalf of the Mayor and executive staff,
including radio, tv and print reporters and editorial writing; coordinates the
communication of the Mayor and City initiatives.
guidance to the Mayor and Chief of Staff and strategizes all communication
efforts; disseminates information such as news releases, photo opportunities,
official statements, and other documents to media professionals; serves as the
chief liaison to the media providing informational material as needed.
- May draft
and edit speeches on specified subjects for the Mayor, Chief of Staff, agency
administrators, and other City officials.
the development of all marketing materials and collateral publications and
serves as a chief advisor to the Technology and Innovation Department as it
relates to website content and design.
plans and executes news conferences and special events.
the distribution of publications from the City of Tampa; directs the efforts of
CTTV and Design and Publications staff; establishes and maintains all external
communication efforts and procedures in order to promote Tampa to the public;
prepares print publication articles for the Mayor.
related work as required.
Knowledge, Skills & Abilities
Extensive knowledge of:
communications, and public information techniques; effective public relations
and public information dissemination principles and tactics; area media
outlets; the city organizational structure and the strategic initiatives; and
Considerable knowledge of: businesses, community
organizations, other local governments and their efforts; graphic arts,
photography, printing, and publications procedures.
establish and maintain effective working
relationships with the public, city officials, elected officials,
representatives of area media outlets, representatives of community
organizations and businesses, and others; develop and maintain newsletters,
press releases, articles, guest editorials and other written documents.
Skill in: writing and
Graduation from an accredited college or university with a
bachelor’s degree required, master’s degree preferred; preferred majors include
communications, public relations, public administration, political science or a
related field; a minimum of five (5) years of experience in public relations, policy
development, senior public administration, public affairs, or a related field.
Licenses or Certifications
Possession of a valid
Florida driver's license required.
Evaluation of education and experience. Drug testing is included in all pre-employment processing.
During periods when the Mayor issues an emergency declaration for
the City of Tampa, all employees may be required to work in preparation,
response or recovery activities related to the stated emergency.
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