Brand Marketing Specialist #2307-207600-01
Marketing Lead
- Date Opened
- Thursday, July 06, 2023 4:30 PM
- Close Date
- Tuesday, July 25, 2023 11:59 PM
- Section
- Aviation
- Salary
- $80,422 - $93,824/year
- Employment Type
- Full-Time
Introduction
The City of Charlotte is the largest municipality in North Carolina and the 17th largest city in the United States, with a total population of more than 872,498 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.
Also known as the Queen City, Charlotte is home to the Charlotte Douglas International Airport which ranks as the 5th busiest airport in the United States and serves as a HUB for American Airlines. With a forward-thinking philosophy and a focus on constant growth, CLT sees itself as an Airport of the future.
Function
The Brand Marketing Specialist at Charlotte Douglas International Airport is responsible for the creation and implementation of strategic integrated campaigns with a focus on the Airport brand and Airport engagement programs.
Summary
The Brand Marketing Specialist also supervises implementation of the creative campaign supporting the Department’s program of capacity enhancement development projects. This position manages branding efforts throughout the Airport and with external audiences and is responsible for the management of content on CLT’s passenger-focused digital platforms.
Work involves substantial contact with other Aviation Department divisions, stakeholders, the public and vendors. This position supervises the Marketing Coordinator and Marketing Assistant.
Major Duties and Responsibilities
1. Organize and implement marketing programs and strategies to market the Airport and enhance the customer experience, either internally or with a contracted agency.
2. Create and convey brand messages and build brand awareness among customers, stakeholders and the community.
3. Provide marketing communications guidance to other Aviation Department divisions and serve as marketing representative in various meetings.
4. Manage all passenger-focused web and mobile app content and contribute to social media content related to Airport brand, services and programs.
5. Review and analyze data to develop new strategies based on information collected such as marketing trends and consumer demand.
6. Develop presentations and reports using marketing metrics and key performance indicators to demonstrate marketing effectiveness.
7. Assist with the development of the annual marketing plan and budget to achieve awareness and growth objectives.
8. Supervise the Marketing Coordinator and Marketing Assistant (working titles).
9. Plan and execute Airport special events and serve as Airport marketing point of contact for stakeholder and partner events.
10. Manage special projects and additional assignments as needed.
Knowledge, Skills & Abilities
• Experience in integrated marketing campaign development and implementation.
• Ability to contribute to the development of and integrate brand guidelines throughout the Airport and externally.
• Experience in digital marketing, advertising, graphic design and social media.
• Experience with content management for websites and mobile apps.
• Experience in planning, writing, editing, design and production for small to large print and digital projects.
• Strong project management skills including attention to detail, quality assurance and the ability to meet deadlines while managing multiple projects with competing priorities.
• Considerable knowledge of research methods and their application to marketing.
• Excellent interpersonal, written and verbal communication skills.
• Ability to establish and maintain effective working relationships with co-workers, stakeholders, vendors and the public.
• Must be a self-starter, resourceful and collaborative.
• Ability to work with limited supervision and supervise others.
• Proficiency using Microsoft Office and Google Analytics
• Some knowledge of Adobe Creative Cloud and/or Workfront work management software and Sprout Social preferred.
Preferred Qualification
Bachelor’s degree in Marketing, Business, Communications, or closely related field, with five years of experience. Supervisory experience a plus.
Minimum Qualifications
High School Graduate or Equivalent with Seven (7) Years of relevant work experience
OR
2 Year College Degree with Five (5) Years of relevant work experience
OR
Bachelor's Degree with Three (3) years of relevant work experience
Conditions of Employment
The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.
Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.
Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.
The City of Charlotte is an Equal Opportunity Employer.
How To Apply
Apply online.
Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.
You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.
Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to CityHrJobPostingsNotify@ci.charlotte.nc.us.
Benefits
The City of Charlotte provides a comprehensive benefits package to all full-time employees.
Click here to learn more about the City of Charlotte’s benefits.
The City of Charlotte is a drug and alcohol-free workplace.
Conclusion
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