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Social Media Manager (INTERNAL AVIATION ONLY) #2402-207200-01

Public Info Specialist Senior

Date Opened
Tuesday, February 27, 2024 10:15 AM
Close Date
Friday, March 01, 2024 11:59 PM
Section
Aviation
Salary
  • $72,946-$85,102/year
Employment Type
  • Full Time
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Overview

The City of Charlotte is the largest municipality in North Carolina and the 15th largest city in the United States, with a total population of more than 897,000 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies.

Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.

Summary

The Social Media Manager oversees the day-to-day operations of social media and communications initiatives across multiple social media accounts. Work involves communication and coordination with various departments and organizations. Independent judgment and initiative are exercised within established guidelines; performance evaluated on the basis of discussions and work products. Tasks require a strong attention to detail, excellent digital customer service skills and ability to work under tight deadlines. Must be able to work flexible schedules. On call 24/7/365. Reports to the Public Affairs Manager. 

General Information:
  • This is a hybrid position (with a minimum of two days in the office) where standard office hours apply Monday through Friday. Additionally, attendance required at after-hours meetings, and during urgent or special situations. Valid driver’s license and ability to qualify for and maintain a City driving permit.
  • Certain convictions will disqualify individuals from unescorted access privileges and therefore exclude from employment.

Major Duties and Responsibilities

  • Manages, develops and builds a social team that can execute creative work to be leveraged across our platforms.
  • Leads team in the development of social media strategies and best practices working with and mentoring the Social Media Specialist.
  • Develops the Airport social media presence across existing platforms including Instagram, Twitter, Facebook and LinkedIn while exploring new areas for growth.
  • Reviews, oversees and optimizes all social media briefs and social content in development before it goes live to ensure it meets overall strategy, look and feel, and tone.
  • Serves as the final approver on all social content and provides strategic/creative feedback in line with social strategy, measurable objectives and targets.
  • Liaises and communicates plans with internal & external stakeholders around content campaigns relevant to Airport upcoming projects.
  • Maintains brand voices and tone for individual properties through copy, content and creative across multiple platforms.
  • Engages key influencers within target audience segments and identifies unique partnership opportunities.
  • Develops and reports against key performance indicators and success metrics in order to drive business.
  • Works with marketing and comms team to ensure alignment with company-wide strategies and policies.
  • Leads end-to-end management of enterprise social media, including listening/moderation, organic social integration, social content planning, and enterprise policies and procedures.
  • Optimizes distinct strategies for current social channels and evaluates expansion to additional channels.
  • Defines and develops the marketing social roadmap through implementation, including on-going data and reporting requirements.
  • Analyzes data to evaluate the effectiveness of current social content performance and independently initiate new process and creative ideas to inform future campaigns and initiatives.
  • Identifies opportunities for improvement and implement change in workflows, processes and budget management.
  • Serves as a key and trusted social media leader, both cross-functionally and with partners, externally and internally.

Knowledge, Skills & Abilities

  • Demonstrated experience developing effective metric-based social strategy
  • Comprehensive knowledge of social platforms and reporting analytics
  • Demonstrated experience building and managing strong relationships with stakeholders to optimize stakeholder social messaging in support of airport strategy, communications plans and airport business model.
  • Ability to envision and translate communications and educational strategies into effective messaging and presentations both internally and externally
  • Team player
  • Excellent presentation skills
  • Photography/videography for digital media platforms
  • Impeccable written and verbal communications skills
  • Good judgment
  • Quick decision-making
  • Ability to think globally
  • Calm in high stress situations
  • Strong public speaking and listening skills
  • Knowledge of strategic communications planning and execution
  • Demonstrated ability to establish and adhere to priorities and multitask in a fast-paced environment
  • Advanced Microsoft Office skills
  • Knowledge of Sprout Social
  • Ability to develop new programs and activities
  • Ability to establish and maintain effective working relationships with co-workers, the public and the media.  
  • Ability to demonstrate initiative and self-motivation in a rapidly changing work environment.  
  • Ability to participate in and manage several projects simultaneously.
  • Knowledge of Aviation industry, AP Stylebook and ethical behavior

Preferred Qualification

High School graduate or equivalent and seven years relevant experience, or associate degree and five years of relevant experience, Bachelor’s degree and three years of relevant experience, and master’s degree and one year of relevant experience in public relations, social media content development, marketing, communication. Demonstrated experience actively managing the tactical and day-to-day operations of social media across multiple accounts is highly preferred.

Minimum Qualifications

High school graduate or equivalent and seven years relevant experience.

Or

Associate's Degree and five years relevant experience.

Conditions of Employment

The City’s Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes, but is not limited to: reference checks, social security verification, education verification, criminal conviction record check, and, if applicable, a credit history check, sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes, such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidate’s written authorization before obtaining a criminal background report, motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process, candidates may be asked to take a skills test, and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer.

How To Apply

Apply online.

Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

You are welcome to visit the City of Charlotte Human Resources Department lobby where we have workstations available. Our office is located at 700 East 4th Street, Suite 200, Charlotte, NC 28202. Our hours are Monday through Friday, 8 a.m. to 5 p.m. (EST), excluding official City holidays.

Anyone seeking an accommodation to apply for a job may call (704) 336-2285 for assistance or you may email questions to CityHrJobPostingsNotify@ci.charlotte.nc.us.

Benefits

The City of Charlotte provides a comprehensive benefits package to all employees.

Click here to learn more about the City of Charlotte’s benefits.

The City of Charlotte is a drug and alcohol-free workplace.

In Conclusion

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